Paul Castain's Blog

How To LEVERAGE A “Holiday Week”

Posted March 28, 2018


My philosophy with holiday weeks is simple . . .

Don’t be challenged by holidays, LEVERAGE THEM!!!

There are 3 absolutely awesome opportunities going into a holiday week, that many of your competitors are going to miss.

Holidays give us an opportunity to change up our messaging and changing up our messaging keeps us from boring the recipient.

Sales is a courtship that never ends. It’s our job to keep that courtship interesting or we will surely get disregarded and deleted.

The problem, is that most sales reps spew a message that reeks of “I’d like to sell you something” or “I’m touching base, following up, circling back . . . to sell you something”

A holiday weekend hands you a different message on a platter!

Now you can call wishing them a great holiday weekend. You can ask what they have planned, you could send them an email with some of the festivities that are going on in the local area, you could stop by with some kind of fun “holiday kit”.

There’s less noise leading up to and immediately following a holiday weekend!

Many a sales rep will either mentally check out or do admin during this time. I don’t know about you, but I like to communicate when there’s less noise. Look how this is starting to come together. We start with a message that’s fun, festive and a change from the typical “I want to sell you something”message. Then we deliver that message during a time when there’s less noise. And that brings us to;

People tend to lighten up and become more “festive” around holidays!

Think I’m kidding? Watch what happens in your own office. And not to beat the heck out of a point, but many people are festive because they’ve mentally checked out. They’re thinking about hanging out with family and friends this weekend. Now when people are in a fun and festive mood, they become more conversational. When people become more conversational, you bond, you learn things, they learn things, and YOU, my friend, stand out from the slackers who think its pointless to actually work during a holiday week.

So let’s take a look at what we actually have going in our favor.

First, we have a different message that’s fun and not typical

Next, we deliver it at a time when there’s less noise

Then we deliver it to a person who’s in a fun and festive mood.

I see a recipe for success instead of some busllsh*t myth that its pointless to actually work for the next few days.

And by all means, take time to slow down, you certainly deserve it.

If you’re going to take time off, do it, guilt free!

But if you’re going to add a bunch of “admin days” because you bought into some myth;

Then you need to understand that you’re missing opportunities!

You also need to understand that if you pull that sh*t every time there’s a holiday;

You’re going to miss a lot of sales activity!

Maximizing Your Time To Achieve BETTER Results!

There’s nothing worse than ending the day and feeling like you accomplished NOTHING!

Actually, I lied, there is something worse . . . having multiple days like that!

Sound familiar?

Meanwhile, little by little, we begin to miss the mark, miss opportunities and our paycheck shows it!

But the minute someone mentions “Time Management” we have visions of time tracking and days that are so regimented we feel like we’re about to overdose on structure!

Not on my watch!

I created a really cool webinar (If I do say so myself) that will help you take BETTER control of your day to day.

It all takes place on April 5th, at 11:30 am, and if you don’t have time to join us, I’ll even send you the replay.

Here’s what we’re going to discuss;

  • The 3 things that MUST dominate your calendar. We’ll talk about how to get them on your calendar, and most importantly, KEEP them on your calendar.
  • The one thing that steals 25% of a sales rep’s time and how YOU can steal it back!
  • How to instantly become MORE productive WITHOUT adding more hours to your day.
  • How to get MORE prospecting time on your calendar WITHOUT adding more hours to your day.
  • How to blow off unnecessary meetings WITHOUT being a jerk.
  • How to use drive time/travel time to your advantage.
  • The 3 sales activities you can easily automate to save tons of time.


April 5th at 11:30 am EST.

What Do You Get?

(1) 90 Minute Webinar


Webinar Replay

Bonus PDF With Additional Content, Exercises, Etc.

How Much?

$99 and let’s be honest;

You spend WAY more than that when time manages you instead of YOU managing your time!

Please click HERE to reserve your spot BEFORE you get too busy to attend a time management webinar 🙂

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