No bots, no bouncing, no B.S.
Kind of rolls of the tongue, no?
Those are the 3 words T-Mobile used during a recent commercial where they outlined a BETTER customer care experience.
Specifically;
You don’t have to talk to a bot.
You won’t be placed on hold and bounced around and;
A no B.S. customer care experience.
In other words . . .
No Bots
No Bouncing
No B.S.
There’s something rhythmic, catchy, and memorable about the grouping of threes in our communication.
There’s a certain stickiness about it that the brain just can’t resist.
That’s why you might want to use this technique during your sales cycle.
Here are several examples of how well known companies are using the tactic.
Salesforce: “Sell, service and market smarter with the world’s #1 CRM platform.”
Cintas: “The Cintas Uniform Rental system has been developed, tested and proven through more than eight decades of experience in the uniform rental industry.” “A confident image, clean facility and safe workplace start here.”
ADT: “Monitoring window, door and motion sensors 24/7 allows us to respond to events immediately and help you keep your business safe and secure.”
Pfizer: “We’ve come a long way. Journey through Pfizer’s history from the first storefront to the beaches at Normandy to the New York Stock Exchange.”
Accenture: “Accenture Consulting delivers business outcomes at speed and with certainty, while helping you manage risk.”
Accenture: “Our people know how to anticipate, collaborate and innovate.”
Nike: “We create products, services and experiences for today’s athlete while solving problems for the next generation.”
Paychex: “Cloud-based payroll, HR and benefits solutions coupled with service when, where and how you want it.”
RR Donnelley: “We then deliver your content to your targeted audience wherever, whenever and however they interact with your brand.”
Enterprise: “Whether you need a vehicle for an hour, a day or longer, Enterprise is the one place to go for every place life takes you.”
Sprint: “Unlimited data, talk and text”
Evernote: “Evernote lets you capture, nurture, and share your ideas across any device.”
File this one under “A not so well known company”;
Castain Training Systems (Me) “I help sales reps, sales leaders and business owners sell MORE”!
ALLITERATION CAN MAKE YOUR MESSAGING MORE MEMORABLE!
Alliteration is the repetition of usually initial consonant sounds in two or more (or in this case three) neighboring words or syllables.
Like . . .
No Bots
No Bouncing
No BS
The use of 3’s is part of a secret weapon many of your peers are using to stand out.
They’re using it in their emails, cold calls, at networking events and trade shows.
They’re using it on LinkedIn.
They’re using it to open and close meetings.
They’re using it to reduce doubt, skepticism and objections. They even use it respond to an objection.
They’re using it during their demos and to really drive home a key selling point.
Heck, they’re even using it between meetings to remind prospects and clients of a key selling point.
Sometimes they use it to “dumb something down” WITHOUT making someone feel dumb.
They use it to segue into asking for the business.
They use it to jump-start emotions and to create a stronger bond.
It’s a little something/something called stories and quite frankly, its something you need to start using;
At EVERY phase of the sales cycle.
So next time you’re sharing a story;
Use 3’s to help your message;
Sing, Soar, and Stick!
IMPORTANT!!!
If you’d like to join us for our Sales Messaging webinar tomorrow, or sign up to receive the replay, the deadline is here!
Here’s what we’re going to discuss;
- How To Automate Your Research WITHOUT Clogging Your Inbox With Google Alerts.
- A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
- How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
- The 3 Email Templates That Can Consistently Generate Appointments For You.
- 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
- How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
- How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
- The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh wait a minute, look what I found, a template to help you ROCK this tactic!
- How To Use The “Little Bighorn” Tactic To Generate New Opportunities. I’ll even throw in an easy to use template. Don’t pretend like you didn’t know I was going to give you the template.
- 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
- 12 Ways To Convey A More Credible Message.
- 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. OK, if you insist, I guess I’ll throw in 10 of the email templates I’m using on LinkedIn.
- How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
- 4 Voicemails (With Templates) That Will Help You Stand Out
- How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.
When?
TOMORROW, October 23rd, from 11:30 am EST to 1:00 pm EST.
Can’t make it TOMORROW, October 23rd? Sign up anyway and I’ll send you the webinar replay and ALL of the extras listed below!
You’ll Also Get These Extras;
Aside from the 90 minute live training and webinar replay you’ll also get;
A Secret Resource Link With Bonus PDFs and Reinforcement Content
(1) Cold Call Template
(4) Voicemail Templates
(10) LinkedIn Templates
(30) Email Templates (No, that’s not a typo. You’re getting 30 templates. You’re welcome!)
PDF With My (10) Best Subject Lines
Email Access To Help You With Any Webinar Related Questions
How Much?
$99
Please click HERE or the button below to secure your seat in this webinar!
