The problem with most reps, is that they typically decide on what they’re going to say, as they are either reaching for the phone, or reaching for their keyboard.

And before you think I’m this judgmental ass, please know, that for years, I did the same thing too!

Please read on . . .

So even if the rep is brilliant in those instances (and most aren’t), that “touch” pales in comparison, to communication that was “mapped” and premeditated.

So what the heck is this “mapping our communication” thing?

When we map our communication, we do a few things . . .

1) We consider ALL the types of outreach available to us in our tool shed. Hint:There’s a whole world of “touches” besides  phone and email.

2) We consider all the types of messages within the various forms of touches.Hint: Not every touch needs to reek of “I want to sell you something”.

3) We think a few moves at a time (I teach my clients to think 3 moves ahead). We also think about how much time will transpire between each move. Doing so, allows you to think out ways where each form of outreach supports another.

Example: I might leave you a message telling you to watch for a cool FedEx I have coming your way tomorrow. Inside that FedEx I could have a DVD with a really short video with me addressing you by name.  At the end of that video, I tell you a specific day and time I’m going to attempt to reach you again.

That’s one of an infinite amount of possibilities with my mapping process.

The results my clients are seeing are off the charts! Why?

• Because the quality of their communication is better than that “seat of your pants” stuff they were doing prior.
• Their “courtship” with potential clients is more interesting because they aren’t saying the same tired message via the same form of outreach.
• They aren’t boring, predictable and positioning themselves as just another “me too” sales rep!
• They create a cadence that keeps them top of mind, without becoming a total pain in the ass.
• They’re enjoy their prospecting at a much higher level now since they can mix up their touches vs making 7,000 calls in a row. When they enjoy it, and they see the results, they stop avoiding the hunting portion of their job.

I would expect you would too, no?

There are all types of ways you can use my process of mapping and there’s really a lot more to it.

I’ll be sharing 30 ideas to bring YOUR Prospecting Cadence to the next level during our 30 Ways To Get A Buyer’s Attention webinar, this Thursday, December 14th, at 11:30 am EST.

Have you signed up yet?

Here’s what you’ll learn by joining us;

• 1 simple phrase that will capture someone’s attention whether it be in an email or by phone.
• How to dramatically increase the probability of getting through to your potential client. Did you ever wish you could get someone to pick up their phone when you call? This tactic will help!
• 2 voicemail messages that will set you apart.
• 2 psychological tactics that will compel people to respond to you (without positioning yourself as a jerk)
• 2 email subject lines that will get a potential client’s attention.
• 2 different ways of reaching out to a potential client that 99.9% of your competitors aren’t doing.
• 4 things you can do via your social network to get more appointments with decision makers.
• 3 things you can do at your next networking event to stand out.
• How to use “Communication Mapping” to get on the radar screen and 5 sample “Maps” to help you stand out!
• 10 examples of how your peers are using “Creative Door Openers” to set more appointments.

What Do You Get?

(1) 90 minute webinar with over 30 tactics

Worksheets

Webinar Replay

A really cool PDF with over 40 ideas to help you get your potential client’s attention.

What’s The Investment?

$99

Can’t join us on December 14th at 11:30 am EST?

Purchase the webinar anyway and I’ll send you the replay,worksheets etc later that day. View it whenever you’d like.

Please click HERE to secure your spot now.