Nobody Ever Does This After A Cold Call! Will You?

So there you are, cold calling away.

Somewhere between the voicemails, and the “Not interesteds”, are a handful of calls that actually went well but;

Didn’t result in an appointment.

What happens next?

For most sales reps, its an alarm set in their CRM to call back again.

There’s something more immediate and impactful you should be doing after that call.

Send an embedded video email.

This is when you shoot a short (as in less than a minute), video that embeds right into the body of the email.

I use the vidyard app for this. It’s easy to use and it’s free.

During this short video, you should thank the prospect and;

Reiterate an important point from your research, from the discussion, etc.

Why?

Because;

Nobody Does This!

Why else?

Because it allows the prospect to step back and reconsider your “ask”.

How?

Let’s say that I spoke with Tina about my sales training programs.

During that call, she told me how several of her reps aren’t making quota but the call resulted in a stall and not an appointment.

My video to her could go something like this;

Hey Tina,

Thanks for taking the time to talk with me today.

I share your concern about reps not making their quota, in fact, that’s a huge reason why companies typically turn to me for help.

The good news, is that I have the solution!

I’m going to give you a call again in about a week to hopefully schedule a quick appointment to discuss a few ideas that might help.

Thanks again and I look forward to speaking with you.

This video accomplishes several things;

It brings her concern and the possibility of a solution, front and center; something that was lost the moment she hung up the phone.
I use a “potato chip” (“discuss a few ideas that might help”) to make her “hungry” for the call I promised to make.
I just positioned myself for a second chance.
I’ve humanized the experience by including the video. Its a bit harder to say no to someone when you’re looking into their eyes. My dog could teach a master class on this.
When I call her I’ve removed some of the “cold” from the call and now I can say “I’m calling you like I promised I would”.
Did I mention no one else does this? I’m pretty confident that Tina isn’t going to say “Lovely video Paul, I’ll just put it in the pile of all the other videos I received this week!”

So there you have it;

Something completely useless until;

You get off your ass and apply it!

Here’s what you’ll discover during this webinar;

How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
The 3 Email Templates That Consistently Generate Appointments.
10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh, look what I found, a template to help you ROCK this tactic!
How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
12 Ways To Convey A More Credible Message.
3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
4 Voicemails (With Templates) That Will Help You Stand Out.
How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.

When? What’s Included? How Much?

When?

August 27th from 11:30 am – 12:30 pm EST and if you can’t join us live, sign up anyway because I’ll be sending the replay as well as all the cool extras listed below.

You’ll Also Get These Extras;

(1) 90 Minute Training Session With 50 Actionable Tips

Webinar Replay

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).

PDF With My 10 Best Subject Lines

A Secret Resource Link With Bonus PDFs and Reinforcement Content

Email Access To Help You Wih Any Webinar Related Questions

How Much?

$99

I know, I should have given you more time to sell off a kidney and host a GoFundMe so you can raise that sort of cash but, anyway;

Paul Castain's Blog

Nobody Ever Does This After A Cold Call! Will You?