Paul Castain's Blog

The 3 Sentence Sales Email

Posted August 15, 2020

A few years ago, I came across a radical concept for emails.

Daniel Pink was preaching about the effectiveness of a much shorter email.

How short?

3 sentences!

At the time, I thought it hard to convey anything meaningful in that short of a window, but then I opened my eyes.

A 3 sentence email passes the “Do I have time to read this email” scan!

What happens when you open a lengthy email? If you’re like me, and the email isn’t from someone you know, you figure “I’ll deal with this later” and then conveniently forget to deal with it.

A 3 sentence email can serve (when executed properly) as a “potato chip” to make them hungry for more. How can you use intrigue to your advantage?

Similar to the previous point, a 3 sentence email can set up your next “touch” Note: I refer to this as “The Reverse Call To Action” and I will be going into great detail during our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging webinar.

The occasional 3 sentence email makes you less predictable, less typical, and it adds variety to the “courtship”.

How could you add the 3 sentence email to your email repertoire?

You do have an email repertoire, right?

Sales cycles are taking longer so you really have to plan for a longer courtship and that means;

You need different “flavors” to your communication.

One more thing . . .

I’ll be sharing 50 ideas (and mucho templates and phone scripts) during our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging webinar on August 27th.

Here’s what you’ll discover during this webinar;

  • How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
  • A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
  • The 3 Email Templates That Consistently Generate Appointments.
  • 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate. 
  • How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh, look what I found, a template to help you ROCK this tactic!
  • How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
  • 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
  • 12 Ways To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
  • How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
  • 4 Voicemails (With Templates) That Will Help You Stand Out.
  • How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.

When? What’s Included? How Much?

When?

August 27th from 11:30 am – 12:30 pm EST and if you can’t join us live, sign up anyway because I’ll be sending the replay as well as all the cool extras listed below.

You’ll Also Get These Extras;

(1) 90 Minute Training Session With 50 Actionable Tips

Webinar Replay

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).

PDF With My 10 Best Subject Lines

A Secret Resource Link With Bonus PDFs and Reinforcement Content

Email Access To Help You Wih Any Webinar Related Questions

How Much?

$99

I know, I should have given you more time to sell off a kidney and host a GoFundMe so you can raise that sort of cash but, anyway;

Please click HERE to reserve your spot!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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