Paul Castain's Blog

One Simple Way To Warm Up A Cold Call

Posted February 25, 2015

Young man in snow with broken down car

As part of your pre call research, check out your potential client’s LinkedIn profile, right hand side, and scroll down. Keep going until you see “How you’re connected”. This will show you connections you both have in common.

Reach out to those connections and do 3 things . . .

1) Put your cards on the table and tell them why you’re trying to reach them.

2) Ask them how well they know the person you’re trying to reach and see if you can learn more about them.

3) If they know them well enough, ask them if they would make the introduction for you.

If they do, congratulations, you’ve just turned a cold call into a warm introduction.

If they don’t, you’ve still accomplished 2 important things . . .

1) You’ve learned more about your potential client through the act of checking out their profile AND speaking with a connection (or multiple connections) you both share.

2) You’ve actually done something with your network instead of collecting a bunch of useless names.

We’re going to be talking about cool ideas like this one in our online sales course starting March 4th.

Will you be joining us?

More importantly . . .

Will you be investing in yourself?

Click HERE to begin your Jedi training!

March course

Paul Castain
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