Paul Castain's Blog

Please Don't Send Holiday Cards Like This!

Posted December 13, 2014

I’m talking about those imprinted cards with your company name on them without any handwritten note from you!

It’s lazy and you’re better than that!

Your clients/prospects will get lots of cards this holiday season and sadly, most will be just that;

A card without anything personal included.

No note thanking them for their business and wishing them a happy and healthy holiday season.

Heck, most won’t even contain a signature because the sender of the card felt the imprinted thingy was enough.

I’ll let you in on a little secret.

Business is becoming less personal thanks to technology

Our human interaction muscles are weakening by the minute.

Let’s stop taking shortcuts and get back to the things that bring human back to business.

I’m sure you know this but . . .

Any company, if given enough time, can build a better widget.

Any company can cut a competitor’s price but . . .

YOU are the only sustainable competitive advantage so . . .

Stop trying to shortcut that and . . .

Work it baby!

Perhaps it’s time . . .

For you to stop doing the same things you’ve always done and start the new year strong by hiring a sales coach or joining us for our next online sales course?

To learn more about my coaching programs click here.

To learn more about my next online sales course click HERE

But do something because if you’re like most people, you’re about to start the new year with great intentions but no plan and no person to kick you in the ass to help you work the plan!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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