I’ve consulted with numerous organizations and trained and coached somewhere north of 3,000 sales reps over 27 years.

There’s one piece of advice that hasn’t changed much other than perhaps how I package the advice.

“Protect your culture”

BS starts with a single act . . . stop it at the door!

Greatness begins with a single act too . . . celebrate it.

Protecting your culture also means

Protecting what you and your team stand for.

I suppose I could go on and on, but there’s a much bigger problem too many of us have

We simply don’t know what we stand for, believe in, value etc.

If you truly want to jumpstart your organization and fast forward towards greatness . . .

Don’t go another step without clearly defining your culture.

Rally your troops in the most logical way you can and ask for their input.

Ask them:

What do we truly want to be known for?

What do we stand for?

What do we want others to say about us behind our back?

What do we want to be synonymous with?

What is the culture of this company?

What makes us great?

Then ask:

How will we deliver on these things or as the great Seth Godin says

“How will we ‘ship’ these things”

Once you articulate these things . . .

Continue to refine them!

Celebrate them and then . . .

Protect them like the life of your company depends on them!

Something to ponder if you want to experience a way cool “fast forward” moment this year!