I’m going to say something and you better be able to say “duh” after it otherwise you’re seriously out of touch.

Buyer behavior has seriously changed thanks to all this online stuff.

Duh. Right?

So hold that thought for a moment while I take you through a scenario where you’re most probably leaving money on the table.

Let’s say you get to a point when you suddenly realize, that this person you were approaching (or approached you) ISN’T a good fit for you.

Perhaps they’re too small, lack the budget or maybe they’re just “friend zoning” you to death and you’ve had it.

Before you move on I want you to really think about something and no, I’m not going to give you another one of those “things can change so it pays to stay in touch” sermons.

Just because someone can’t or won’t buy from you doesn’t mean that they can’t get you in front of at least hundreds of other people who can!

You can thank social networks for that!

I can’t tell you how many people I’ve interacted with that for whatever reason, are not going to be my client any time soon.

On the surface, it would make sense for me to put my efforts elsewhere and for the most part, I do but;

I still like to connect with them via as many social networks as possible so we can still leverage the power of being connected.

I now have the potential of gaining exposure to their network if they choose to share my updates, when I comment on their updates or they comment on mine, if they choose to share one of the monthly resources I send to everyone in my network etc.

With that in mind, my advice is simple . . .

Make it a point to connect with everyone once they become a prospect (bonus points if you do it before then).

Don’t disqualify them from remaining useful to you just because THEY can’t or won’t buy from you.

Understand that they can get you in front of far more potential than they could have single handedly provided!

Thoughts?

FYI . . .

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