Imagine, if you will, being a decision maker.
Think about all the things you would be responsible for and then imagine;
The number of interruptions you would face in any given day!
Now continue to imagine, a phone call (one of many that day) interrupting what you were doing.
How quickly would you make a judgment, as to whether or not there was any value in your continuing with it, versus getting back to whatever you were doing before the call?
Gold star if you said,“Within seconds!”
In other words . . .
What you say in the first few seconds of a cold call, will either capture a decision maker’s attention, or lose it fast enough for your call to begin a downward spiral!
A typical cold call begins with something about the rep’s solution, the rep’s company, etc., but;
Nobody gives a sh*t about that during the first few seconds!
Instead, lead with something about the decision maker’s world.
“I noticed that . . .”
Within the first few seconds of your call, make it about THEM by using a phrase like “I noticed that __________” and then tell them what you noticed during your research.
Example: “Hi Amy, Paul Castain from Castain Training Systems, quick question; I noticed that you’re hiring a bunch of sales reps in New York”
End that statement with a question so you subtly take control and;
You create a dialogue.
So take a look at WHAT you’re saying.
Tape your end of your cold calls and listen to HOW you’re saying it;
And consider modifying your message to maximize the first few seconds.
I have a cold calling template that can help!
I’m going to be sharing the opening statement template I’ve been giving my coaching clients access to during our Cold Calls That ROCK webinar on September 17th.
During this 90 minute webinar, you’ll gain access to;
- 6 Ways To Optimize Your Calling Time
- How To Warm Up Even The Coldest Of Cold Calls
- 5 Email Templates That Position You For A BETTER Call
- How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
- How To Capture A Decision Maker’s Attention Within The First 8 Seconds
- How To Utilize “Pattern Interrupts” To Subtly Gain Control
- My 3 Step Objection Buster Formula
- 3 Exercises That Will Build Your Cold Calling Chops
When?
Thursday, September 17th from 11:30 am – 1:00 pm EST
What’s Included?
(1) 90 Minute Webinar
Webinar Replay
(5) Email Templates
(1) Phone Template
Bonus PDF With Responses To Typical Phone Objections
Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles
How Much?
$99
Please click HERE to reserve your spot for this special cold calling resource!
