Paul Castain's Blog

This Simple Adjustment To Your Email Signature Can Help Increase Opportunities

Posted July 21, 2018

set it and forget it

You know that place on an email where you have your auto signature?

It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it!

Here’s the rub . . .

Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature).

Go to your auto signature and at the end of all your contact info (I’m guessing that’s what you have there now), put a space and then;

A big old “PS”!

And that’s where the magic starts!

Use a phrase that sparks curiosity, and then mention a result, product, service, etc.

Examples:

“PS Ask me about how you can get double digit response rates on your next direct mail campaign?”

“PS Our new X-1000 line goes live in September. Click HERE for details.”

“PS Click HERE to learn HOW your peers are tackling ______”

“PS Turnover costs you more than you think. Click HERE for the brutal truth.”

“PS Want to finish the year stronger? Click HERE?”

There’s a lot more to this but for now, the main thing to remember is that you need to change out your “PS” like every two weeks. If you don’t, you condition the eye (or both eyes is they have two) NOT to look there anymore.

Suggestion: Set a recurring alert so you remember to change it out.

Here’s the coolest part . . .

You basically forget that it’s there and go about your day to day.

Then all of a sudden you get these random replies to an email where you were talking about something else, and;

Whammo . . .You’ve been given an awesome entree into a conversation that helps you and the recipient.

Assignment: Create a word doc with at least 6 different “PS” messages.

Sales Managers: Have your team complete the exercise and then send you their “PS” messages. Compile everyone’s messages into one word doc and then get it back to them. Next thing you know, you’ll have an arsenal of these bad boys.

Would You Like 50 Emails (and templates) To Help You ROCK Your Sales?

Join us for our 50 Emails To Help You ROCK Your Sales program on August 9th!

Here’s the deal;

Session I (August 9th at 11:30 am EST)

  • 3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
  • The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
  • How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren’t even opened.
  • Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
  • How To Use “Speed Bumps” To Capture Someone’s Attention Within The Email.
  • 10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
  • 2 Call To Actions That Result In More (Get This) ACTION From The Recipient
  • How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department

Session II (Prerecorded View It Whenever You’d Like)

  • How To Vary The “Flavor” Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
  • 8 Types Of Emails That Convince (With Templates)
  • The Follow Up Email You’ve Been Forgetting To Send
  • The “Promise” Technique and Why It Works With Prospects and Clients.
  • The Visual Technique Your Peers Are Using To Humanize Their Emails (It’s Not What You’re Thinking)
  • A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
  • The One Email That Seriously Expedites Referrals. Yep, I’ll Send You The Template Too!
  • The 4 Types Of “Value” Emails (With Templates).

How The Program Works;

Session I is delivered live (as opposed to dead which would be really creepy)

Session II is prerecorded and sent out a few days later along with 50 kick-ass email templates.

What Do You Get?

(2) 90 minute training sessions

Webinar Replay (Attend Live, View The Replay, I Won’t Tell Anyone)

Worksheets

50 Email Templates

Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc

How Much?

$249 (Way less than the commission you’ll make if you only generate one sale from this program!)

Please click HERE to secure your spot in this special mini course!

 

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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