Paul Castain's Blog

Tactics For Reaching That Hard To Reach Decision Maker

Posted June 26, 2018

What do you do when that potential client you’ve been trying to get in front of is damn near impossible to reach?

That isn’t a rhetorical question by the way;

What are you doing?

Do you ponder that question or do you just blame it on any number of excuses and just accept it as “par for the course”?

Any who . . .

Here are a few ways to get a hold of that hard to reach decision maker;

Are you using your social network to get warm intros to your prospects? It can make a world of difference. Oh, and there AREN’T any “Gatekeepers” on LinkedIn.

Speaking of social network, try sending an email to them through your social network. Emails sent via a social network yield a 24% higher open rate (according to Epsilon)!

When you reach out to them, how is your messaging? Are you well informed about them and reference something specific and meaningful for THEM . . . or does your message have an underlying tone of “ME, ME, ME”? Failing to do this conditions your potential to disregard and delete you going forward.

Are you changing up the “flavor” of your messaging or are you basically communicating the same message? Failure to change it up conditions your potential client to disregard and delete you going forward.

Are you dead set on only calling “top down”? Sometimes it works out better if you start “bottom up” and get the buy in of someone who’s actually in the trenches. Then together, you go for the top level decision maker. Its also a bit more difficult for someone to refuse a meeting from someone on their own team.

Have you tried my “Reverse Call To Action” technique? It actually increases the probability of someone taking your call or calling you back when you leave a voicemail. I talk about it HERE.

Have you tried changing up your communication vehicle? The vehicle is how you get the message to someone like phone or email if you’re like most sales reps but;

Perhaps that’s the problem . . .

You’re attempting to communicate with them via the same vehicles as your competitors.

There’s a whole world of additional options like Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Something Creative, Warm Intro, Referral, Traditional Networking, Trade Show, Industry Events, Text, Video.

Everyone has THEIR preferred communication vehicle and if you’re just using 1-2 of YOUR favorites, You’re probably missing out on THEIRS!

My final suggestion is a horrible one because it requires work and money (I know, God forbid).

Ready?

Join us for our How To Get Your Dream Client’s Attention webinar this Thursday, June 28th, at 11:30 am EST.

I’ll be sharing over 30 ideas and few templates to help you get more responses (and hopefully more appointments).

Have you signed up yet?

Better hurry . . . Registration is about to end!

During this webinar, you will learn;

  • How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
  • How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
  • 2 Email Subject Lines That Lead To More Opens and Responses.
  • 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
  • 3 Ways Your Peers Are Leveraging “Seasonal Messaging” To Set Themselves Apart.
  • 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
  • 4 Things You Can Do Via Your Social Network To Get Your Dream Client’s Attention (That Pretty Much NO ONE Is Doing!)
  • How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!

WHEN?

This Thursday, June 28th, at 11:30 am EST.

IMPORTANT . . . 

Can’t make it this Thursday, the 28th?

Sign up anyway and I’ll send you the replay and all the goodies listed below!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

Webinar Replay

PDF With 15+ Ways To Use Creativity To Capture Your Dream Client’s Attention

How Much?

$99

Please click HERE to reserve your spot!

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design