My message going into the summer season is simple . . .
Don’t be challenged by the summer, LEVERAGE it!
There are 3 absolutely awesome opportunities going into a holiday weekend, that many of your competitors are going to miss.
And sadly, you might miss them too, if all you do is consume today’s blog post without taking ACTION.
- Holidays give us an opportunity to change up our messaging and changing up our messaging keeps us from boring the recipient. Sales is a courtship that never ends. It’s our job to keep that courtship interesting or we will surely get disregarded and deleted. The problem, is that most sales reps spew a message that reeks of “I’d like to sell you something” or “I’m touching base, following up, circling back . . . to sell you something” A holiday weekend hands you a different message on a platter. Now you can call wishing them a great holiday weekend. You can ask what they have planned, you could send them an email with some of the festivities that are going on in the local area, you could stop by with some kind of fun “holiday kit” (include Tequila in mine por favor). That’s one way to LEVERAGE a holiday.
- There’s less noise leading up to and immediately following a holiday weekend Many a sales rep will either mentally check out or do admin during this time. I don’t know about you, but I like to communicate when there’s less noise. Look how this is starting to come together. We start with a message that’s fun, festive and a change from the typical “I want to sell you something”message. Then we deliver that message during a time when there’s less noise. And that brings us to . . .
- People tend to lighten up and become more “festive” around holidays Think I’m kidding? Watch what happens in your own office. And not to beat the sh*t out of a point, but many people are festive because they’ve mentally checked out. They’re thinking of heading off to the beach this weekend or the barbecues and the beers. Truth be told, I’m thinking of a filet mignon I bought that is (no exaggeration) as big as a small child. See, right there, you could have sold me something because I was in a great mood thinking about the weekend. Now when people are in a fun and festive mood, they become more conversational. When people become more conversational, you bond, you learn things, they learn things, and YOU, my friend, stand out from the slackers who think its pointless to actually work on the Friday prior to a holiday.
So let’s take a look at what we actually have going in our favor.
First, we have a different message that’s fun and not typical
Next, we deliver it at a time when there’s less noise
To a person who’s about to grill a filet mignon as big as a small child. Sorry, We deliver that to a person who’s in a fun and festive mood
I see a recipe for success instead of some myth that its pointless to actually work today.
My message with holidays is simple.
Take time to slow down, you certainly deserve it.
If you’re going to take time off, do it, guilt free!
But if you’re going to add a bunch of “admin days” because you bought into some bullsh*t myth,
Then you need to understand that you’re missing opportunities.
Oh, and if you have like 2 minutes to kill, how about signing up for my upcoming webinar;
25 Ways To ROCK Your Sales This Summer!
We’re going to really focus on this concept of . . .
LEVERAGING the summer, instead of being challenged by it.
Here’s what you’ll miss if you blow this off . . .
- 3 ways to create URGENCY with your prospects and clients
- 10 email tactics that will help you capture your prospect’s attention (and get more responses)
- 2 “Summer Specific Attention Getters”
- 2 ways triple your referrals
- 3 ways to generate more business with your existing clients
- 3 ways to handle “Call me back after Labor Day”
- A ridiculously simple communication plan you can implement the moment I teach it to you
- How to leverage the summer instead of dreading it
- How to outwork your competitors this summer (and still enjoy the heck out of yours)
Here’s what one of our participants from our last webinar had to say;
Only half way through the webinar,but you have already provided great tips that I will use to grow my new business.
Well worth the investment!
Shelley S Cull, President, Cull Staffing Solutions
To learn more (and to reserve your spot) please click HERE
