Paul Castain's Blog

The Exact Moment When Most Cold Calls Crash and Burn!

Posted January 12, 2023

There’s one section of a cold call that I believe makes or breaks the call and it isn’t the “pitch”.

While the “pitch” is pretty damn important, it’s meaningless if;

You’ve already lost the person on the other end of that phone!

The first few seconds of a cold call are THE most critical because;

A judgment will be made during that time as to whether they will hear you out for another few seconds.

How can you possibly sell someone in a matter of seconds?

Wrong question!

A better question would be;

“How can I get the decision maker’s attention during the first few seconds of a cold call, so I can continue?”

The first step to improving something is awareness so, here’s a simple exercise for you to do.

Record your end of a bunch of cold calls you make today.

Review what you’re saying during the first few seconds of the call.

Review HOW you’re saying it (confidence, tone, pace, fillers like “um”, “you know”, etc.)

Think about how you might improve the first few seconds of your calls going forward.

One last thing . . .

Understand that the same philosophy applies to those emails you’ve been sending as well!

Would You Like 10 Cold Call Openers?

Before you answer that;

Would you also like a 60 minute prospecting webinar, (10) Cold Call Opener Templates, (4) Voicemail Templates, (10) LinkedIn Templates, (10) Email Templates. and a PDF With My 10 Best Subject Lines?

Then you absolutely MUST join us for our prospecting webinar on January 26th!

Here’s what we’ll be discussing:

  • The 10 Email Subject Lines That Work Best
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
  • The 3 Email Templates That Consistently Generate Appointments. 
  • 10 Opening Lines To Use When You Cold Call.
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use!
  • How To Use The FOMO Tactic To Generate New Opportunities.
  • 2 Simple Tactics That Help You Approach A Decision Maker From “The Inside”
  • How To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
  • 4 Voicemails (With Templates) That Will Help You Stand Out.
  • How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.

When? What’s Included? How Much?

When?

January 26th at 11:30 am EST.

You’ll Also Get These Extras;

Aside from the 60 minute training, you’ll also get;

(10) Cold Call Opener Templates

(4) Voicemail Templates

(10) LinkedIn Templates

(10) Email Templates.

PDF With My 10 Best Subject Lines

Email Access To Help You With Any Webinar Related Questions

How Much?

$99

Please Click HERE for some fresh prospecting ideas!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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