The Exact Moment Where Most Cold Calls Crash and Burn! Emails Too!

There’s one section of a cold call that I believe makes or breaks the call and it isn’t the “pitch”.

While the “pitch” is pretty damn important, it’s meaningless if;

You’ve already lost the person on the other end of that phone!

The first few seconds of a cold call are THE most critical because;

A judgment will be made during that time as to whether they will hear you out for another few seconds.

How can you possibly sell someone in a matter of seconds?

Wrong question!

A better question would be;

“How can I get the decision maker’s attention during the first few seconds of a cold call, so I can continue?”

The first step to improving something is awareness so, here’s a simple exercise for you to do.

Record your end of a bunch of cold calls you make today.

Review what you’re saying during the first few seconds of the call.

Review HOW you’re saying it (confidence, tone, pace, fillers like “um”, “you know”, etc.)

Think about how you might improve the first few seconds of your calls going forward.

One last thing . . .

Understand that the same philosophy applies to those emails you’ve been sending as well!

How do you get a decision maker’s attention?

I’ve got the answer (actually several) and;

We’re going to be discussing several approaches during our webinar on December 9th.

Here’s what you’ll gain by joining us;

The one thing EVERY decision maker looks for when a sales rep tries to communicate with them.
How to use the “consensus” tactic to get a decision maker’s attention.
How to use “cliffhangers” to create interest.
The 3 principals of persuasion that can help you generate appointments.
2 “kits” that will help you stand out!
The one type of demo you should provide in order to book a demo (No, that isn’t a typo).
Why you need to take your prospects “off script” and 3 ways to do it.
How to create and utilize “3 touch mini campaigns”

When?

Thursday, December 9th, from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60 minute online training session

Webinar replay

5 Phone/Voicemail templates

3 Email Templates

Personalized feedback when you hand in your assignment

How Much?

$99

Paul Castain's Blog