If there’s one thing you see lot’s of in sales, it’s extremes!
Take this business of the cold call for example . . .
There are some who believe you have no business being in sales if you aren’t going to make cold calls.
There are others who will do everything they can NOT to pick up a phone because they feel it’s a waste of time.
Instead of wasting valuable time arguing or even pondering whether or not you should still devote time to the phone, consider this . . .
Perhaps The Cold Call ISN’T Dead . . .
It’s just really lonely and in need of some companionship from other forms of “touches”.
Time Out! I caught you! Didn’t I? I caught you saying “But I also use email” And there’s the problem; everyone and their mother does exactly that but when asked the inevitable follow up question of “What else do you have, beyond a call and an email?”, the room goes silent, eye contact is broken and people start checking their phones (which is the grown ip equivalent of a child closing their eyes and saying “You can’t see me”)
There’s a whole world of other “touches” waiting for you, if only you’ll start looking beyond the cold call!
Besides, what if your prospect hates the phone but will always respond to you if you approach them through a social network?
What if they’re more of a creative type and the way to get their attention is by getting more creative than a cold call?
What if they’re all about networking events and you don’t show up?
What if they only consider doing business with people who have been referred by someone they trust?
Mixing it up makes you less predictable and makes the “courtship” a tad more interesting too!
Don’t Get Your Panties In A Bunch!
Right now, is the point when all the sales testosterone kicks into high gear and people think that the message here is NOT to call!
That would be the wrong message for you take away from this.
I don’t want you to replace the phone . . .
I want you to complement it with other touches.
And I’m of the crazy belief that your prospect wants you to as well!
So no, I don’t think the cold call is dead . . .
Just really lonely and in need from some companionship from other forms of “touches”!
And Speaking Of Lonely Cold Calls . . .
If you’re like most aspiring sales rock stars,you rely too heavily on the phone to reach potential clients!
Next month, we’re going to show you have you how you can give those calls a little companionship from other forms of outreach.
If you enroll BEFORE December 16th, you’ll save $100!
Click HERE for details and email me for special pricing (and extras) on 2 or morepaul@yoursalesplaybook.com
