Paul Castain's Blog

The Importance Of Creativity In Your Prospecting Cadence

Posted February 5, 2020

We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), decreased dramatically.

With that in mind, how can YOU, stand out and capture the attention;

Of a decision maker who simply has way too many people, things, and circumstances competing for their attention?

One way, is to use a well balanced mix of prospecting activities, INSTEAD of doing what 99.9% of your competitors are doing;

Clinging too tightly to phone and email.

And no, I’m not dissing cold calls and email;

I just think they’re lonely, and in need of some companionship from additional forms of outreach.

Things such as . . .

Snail mail, FedEx, Drop Ins, Drop Offs, Traditional Networking, Social Networking, Referrals and Warm Intros, Content, “Creative Attention Getters”.

Today, I want to focus on that “Creative Attention Getter” thing!

Using a “Creative Attention Getter” will give you at least two benefits for the price of one action;

First, you’re going to stand out from those using the standard script via the standard phone and email channels.

Second, since your potential clients need creative solutions to their challenges, it offers YOU the opportunity, to demonstrate, your creativity.

And if we’re being honest, we’d all like to think we’re different from our competitors, but how many of us actually demonstrate our difference?

So that’s your assignment for today;

Answer the question;

In what ways can I use my creativity to capture the attention of the decision maker?

“Creative Door Openers” should be a part of your prospecting cadence and its just one of the things we’re going to be discussing during our How To Create A Kick-Ass Prospecting Cadence webinar next week.

I’m also going to give you 3 complete prospecting campaigns along with the scripts, templates, and tactics!

Have you signed up yet?

Here’s what you’ll learn by joining us;

  • 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
  • 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
  • 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
  • 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
  • How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!

When?

February 13th from 11:30 am EST to 12:30 EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay, templates, scripts, etc!

Here’s what’s included;

(1) 60 Minute Webinar With Over 25 Actionable Tips

Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again

(3) Ready Made Prospecting Cadences Complete With Scripts and Templates

(1) Bonus PDF With 30+ Creative Prospecting Ideas

(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”

How Much?

$99

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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