I have a riddle for you . . .
Who DOESN’T have 23 minutes, 15 seconds to get back on task?
Answer . . .
That person you’re about to cold call!
According to a University of California Irvine, 23 minutes, 15 seconds, is the average amount of time, it takes for a person to get back on task;
After an interruption in activity!
So if you have, even the lowest level decision maker, receiving even a minimal amount of cold calls, you have someone who just lost a major chunk of their day.
This is why so many people DON’T answer their phones.
This is why we get “Default Blow Offs” when potential clients DO answer their phone. “Default Blow Offs” are responses like “Not interested” “Send me some information” etc.
So if you want to reduce the amount of objections you’re getting, ask yourself;
Is what I’m about to say worth 23 minutes and 15 seconds?
I’m sure we could have a heated argument about how long it actually takes us to get back on task but;
I’m sure none of us would disagree that it takes time to remember what the heck we were doing and then;
Get the pace back to where it was BEFORE we were interrupted!
And this is why . . .
- You had better compel them with something worthy of that interruption!
- You had better have other forms of outreach to complement your phone efforts.
- You had better have a well thought out, communication plan that helps you “court” a potential client, over an extended period of time.
- YOU had better be mindful of allowing interruptions to occur during your outbound calls. Losing an average of 23 minutes, per interruption, is a great way to trash your productivity, no? I would even argue, that some reps subconsciously embrace those interruptions, to avoid the discomfort of cold calling.
If you’d like a little (or even a lot) of help with with your prospecting (so you can ROCK “The 23 Minute Rule”), then you might want to check out the following download.
Session 1: Creating An Effective Prospecting Plan
Session 2 : 20 Ways To Create Opportunities
Session 3: Meticulous Pre-Call Planning
Session 4: Cold Emails That Get Opened, Read, and Responded To
Session 5: A Cure For The Common Cold Call.
Session 6: Social Selling Tactics
Session 7: Network Like A Pro
Session 8: How To ROCK Your Referrals
Session 9: How To Get Your Dream Client’s Attention
Session 10: Creating A Kick-Ass Prospecting Cadence
Session 11: How To Take Control Of Your Prospect Meetings
Session 12: Presenting Your Solutions With IMPACT!
Session 13: Negotiate Like A Pro
When?
You’ll get your first prerecorded session immediately and then a new session will arrive each week for 13 weeks.
What’s included?
(13) 45-90 Minute Pre-Recorded Sessions
Worksheets For Each Session
Homework Assignments
Templates (Actually A Ton Of Templates)
3 Bonus e-Books
Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.
What’s the investment?
$799
Please click HERE ASAP to secure your spot in this program.
