The One Type Of Sales Email You SHOULDN'T Send During The Pandemic

I’ve never been a fan of “breakup” style emails, especially during the prospecting phase, and;

Especially during the pandemic!

Why?

Several reasons;

They limit your options. Why would you close the door and cut off the ability to contact them again? Sales cycles are taking much longer thanks to the pandemic. Patience grasshopper!

And then there’s this . . .

In many cases, you’re giving up too soon.

Case in point;

I received 3 cold emails over the course of 2 weeks recently. The third email was a “breakup” email.

So you’ve sent 3 emails and never once picked up a phone, tried to build a relationship on LinkedIn, sent a handwritten note, done something creative, and;

You’ve invested 2 whole weeks, so;

You throw in the towel? Lightweight!

Possible exception?

I guess if you have a time sensitive offer, then it makes sense, but other than that, why wouldn’t you just let it cool off and then heat it up again in the future?

Your prospect has heard most of these way too many times before.

Like the old “Close the file” approach where you let them know that you’re considering “closing the file” since you haven’t heard back from them.

I think I speak for all decision makers out there when I say;

Who gives a sht if you “close my file”?*

Are you going to shrink me and attempt to smother me in your file? In the words of the immortal McLovin “Good luck, you don’t have the steady hand or the technology to pull off a procedure like that!”

And if we’re being totally honest . . .

If you’re going to threaten me, tell me you’re going to cut off my cigars and bourbon supply, or that you’re going to tell everyone that I think it’s acceptable to have pineapple on a pizza (I don’t by the way).

One more thing;

You’re doing absolutely NOTHING to stand out when you use this approach.

And did I mention that “breakup” style emails limit your options?

So instead of a breakup;

Couldn’t you just take a break?

It’s been getting harder and harder for us to get our prospect’s attention during the pandemic!

In fact, prospect responsiveness is DOWN a staggering 40% since the onset of Covid-19 (according to LinkedIn’s State Of Social Selling Report).

That’s where I come in and I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

Here’s a sample of the emails we’re going to discuss;

The email my clients have been using that’s been getting high response rates during the pandemic.
The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
The pre-close email I’ve been sending since the pandemic began.
2 emails you can use if you’ve been “ghosted”.

When?

December 22nd from 11:30 am – 12:30 pm EST. I’ll be sending the replay and templates to all who can’t join us live!

What do you get?

(1) 90 minute action based training session

Webinar replay sent later that day

20 Covid-19 friendly email templates with subject lines

10 Covid-19 friendly call to actions

Email feedback from Paul Castain when you hand in your homework assignment.

How much?

$99

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