Just about a year ago, I fell flat on my face with a product launch for my business and quite frankly it hurt!

It didn’t hurt my wallet, because I pulled the plug on it before I lost significant amounts of money but . . .

It hurt my ego like you wouldn’t believe!

I tried to launch a 2 day training event here in New York and at the time, I just didn’t have enough people enrolled to make it happen.

Ouch!

Here I am blogging, running a really successful LinkedIn group, thousands of Twitter followers a thriving Facebook community blah, blah, blah . . .

And I can’t even get enough people to lay down their cash to come train!

And that was a big part of the realization that followed.

Once I told my ego to go wait in the car, I thought about the real message that was being sent.

The message, you’ve heard me talk about before so I’ll gloss over it . . .

I basically went from “free content” to “that will be $1400 please” . . .

Not bueno but . . .

Now what do you do?

I chose to look at this  “Suspiciously” as in . . .

“Castain . . . you’re missing something here. Keep looking dude!”

So I decided to launch a webinar here and there so people could “try me out” without a heck of a lot of risk.

I then launched a 90 page E-Book for the same reason.

FYI: Both not only provided a nice income . . . they generated speaking engagements, training programs, one on one coaching but . . .

I still felt something was  missing.

I needed a place to archive all this stuff so I created a portal called “Paul Castain’s Rock Star University” on my website and my community responded quite favorably to it but guess what . . .

Something was still missing!

Time out! When your gut tells you something is up or gives you that feeling that something is missing, you absolutely MUST, still your thoughts long enough to think things through.

After some serious thought, I realized that I could create a program that people could literally train at their desks and not deal with

The cost and inconvenience of travel

The formality of a classroom

Time issues

So, I decided to create my sales camp program which took off literally from the moment I posted it on my website but that’s not the point . . .

The point is that I didn’t fall for any of this “you gotta be able to take a punch” garbage when I failed a year ago. I mean isn’t that the definition of a punching bag?

Instead, I chose to look for the opportunity which was cleverly disguised . . .

as failure!

The best part of this is that the income that was generated from that failure was far more than I ever could have generated even with a full house!

Today you are cordially invited to look at the things that are setting you back and do it suspiciously as in “I’m missing something here . . . what is it?”