You know that place on an email where you have your auto signature?
It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it!
Here’s the rub . . .
Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature).
Go to your auto signature and at the end of all your contact info (I’m guessing that’s what you have there now), put a space and then;
A big old “PS”!
And that’s where the magic starts!
Use a phrase that sparks curiosity, and then mention a result, product, service, etc.
Examples:
“PS Ask me about how you can get double digit response rates on your next direct mail campaign?”
“PS Our new X-1000 line goes live in January. Click HERE for details.”
“PS Click HERE to learn HOW your peers are tackling ______”
“PS Turnover costs you more than you think. Click HERE for the brutal truth.”
“PS Want to finish the year stronger? Click HERE?”
There’s a lot more to this but for now, the main thing to remember is that you need to change out your “PS” like every two weeks. If you don’t, you condition the eye (or both eyes is they have two) NOT to look there anymore.
Suggestion: Set a recurring alert so you remember to change it out.
Here’s the coolest part . . .
You basically forget that it’s there and go about your day to day.
Then all of a sudden you get these random replies to an email where you were talking about something else, and;
Whammo . . .You’ve been given an awesome entree into a conversation that helps you and the recipient.
Assignment: Create a word doc with at least 6 different “PS” messages.
Sales Managers: Have your team complete the exercise and then send you their “PS” messages. Compile everyone’s messages into one word doc and then get it back to them. Next thing you know, you’ll have an arsenal of these bad boys.
WHAT CAN YOU DO TO MAKE YOUR COLD EMAILS STAND OUT?
That’s going to be the focal point of our upcoming cold email webinar on December 19th.
I’ll be sharing 70 tips and 50 cold email templates!
Here’s what you’ll gain by joining us;
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
When?
December 19th at 11:30 am EST.
Can’t join us live?
Sign up anyway and I’ll send you the webinar replay and all the extras listed below!
What Do You Get?
(1) 90 minute webinar
50 Email Templates
How Much?
$99!
Please click HERE to reserve your spot!
