Paul Castain's Blog

The Ultimate Closing Technique

Posted November 10, 2017

Image result for raining money

How do you ask a prospect for their business WITHOUT being cheesy or gimmicky?

I came across a technique that I’ve been using for about 15+ years and it works like a charm!

Before I tell you all about it, I want to fess up and tell you that I’ve stolen this one from the book S.P.I.N. Selling.

The “N” in S.P.I.N. stands for Need-Payoff and its about to become your new best friend.

Here’s how the tactic works.

When you get to the point where you’ve done a thorough needs analysis, presented your solutions, and want to ask for the business, ask something like this;

“(Name of Prospect) How do you see the ideas/solutions I’ve shared with you addressing (name the challenges/opportunities they shared with you)?”

Now shut up and let them answer.

If they answer in the affirmative, they’ve closed them self. Congrats!

If they answer in a way that shows they haven’t bought in, congrats again!

Why? Because you’ve just been given a wonderful gift.

An opportunity to ask more questions, clarify misunderstandings, provide additional “evidence” etc.

That’s it . . .

No need for cheesy, gimmicky “closes”;

Just a simple way to ask for the business!

Before you go, I’d like to ask for your business;

On Thursday, November 16th, at 11:30 am EST, we’re going to be talking more about this during our How To Close More Business webinar.

Here’s what I’m going to share . . .

  • How to get the right players to your meetings… my definition of the “right players” might surprise you.

  • How to establish your authority … BEFORE you even have your first meeting with your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations.

  • 12 “Insurance Policies” you MUST take out with EVERY prospect!
  • How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”!

  • How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when your prospect goes silent and stops responding to you.

  • How to position yourself for a “second chance” when you lose a deal!

Here’s What You’ll Get . . .

90 Minute Webinar Packed With Actionable Tips.

Worksheets

Webinar Replay (Sent Later That Day)

2 Templates That Have Been Working Like A Charm For Me

What’s The Investment?

$99

Please click HERE to reserve your spot, and to take the first step to;

Closing MORE of the deals you’ve worked hard to create!

Will you join us?

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design