I’m going to go out on a limb and guess that a lot of your prospecting efforts are ending with prospects telling you;
“This isn’t a good time”
“Everything is on hold right now”
“Let’s talk again in a few months, beginning of next year, next millennium.”
Here’s a question you should be pondering right now that will help you respond more effectively.
Oh, and there’s one small catch;
You need to mentally fire yourself first, and;
Rehire yourself as the type of decision maker who typically purchases your solution.
Go ahead, I’ll wait! And try not to make a scene when you fire yourself, I get agitated easily!
Once you do that, think of as many answers to the following question as possible;
“What are some compelling reasons to at least have a discussion with someone selling this type of solution right NOW?”
Spend a little time on this and then step away and do something else like going to LinkedIn and posting a screen shot of your most recent Zoom meeting. You know, because its really important that the world keeps seeing this!
Return to the question within the next 24 hours and see what you can add/revise.
Repeat this process (probably not the Zoom meeting part) for a few days, then;
Brainstorm it with your sales team (unless you work with idiots because that would be counterproductive)
Once you have solid list of compelling reasons to have a discussion NOW;
Don’t wait for the stall or objection to surface;
Use the compelling reason to meet NOW on the front end of your messaging!
And if need be, use the compelling reason list to help you respond to objections with something meaningful to the prospect.
Bonus Tip: Keep this list of compelling reasons to meet now on your desk so you can reference it in a pinch!
How To Utilize Appropriate Sales Messaging During Covid-19
The big question right now is;
“What should my sales messaging look like during the pandemic?“
I believe there are two extremes many of you have embraced, and quite frankly they BOTH suck!
One extreme is to go all salesy and bombard your prospect with messaging. Definitely NOT the time for that!
The other, is to sit it out and AVOID selling;
I’m not a fan of that one either, especially if your solution can be linked to things that your prospect finds valuable.
So how can we create a cadence that is respectful and helpful without being, well a douche!
That’s what we’re going to be discussing during our How To Utilize Appropriate Sales Messaging During Covid-19 webinar.
Here’s what you’ll gain access to;
- 10 Ways To Add Value. The big advice right now is to “be kind” and “add value” but how do you do that while trying to get in front of MORE opportunities?
- 2 Messaging Tactics You Need To Leverage ASAP! Times have changed and therefore your sales messaging must change too!
- 3 “Covid-19” Specific Phone Scripts. Don’t even think about cold calling the same way you always have!
- 5 “Covid-19” Specific Email Templates. Want to stand out with your emails WITHOUT coming across as an insensitive ass? I got you covered!
When?
May 14th from 11:30 am – 12:30 pm EST
What’s Included?
(1) 60 Minute Webinar
Webinar Replay
(3) “Covid-19” Phone Scripts
(5) “Covid-19” Email Templates
How Much?
$99
Please click HERE to reserve your spot!
