Paul Castain's Blog

Trying To Be Everyone's Friend Can Cost You Business!

Posted July 31, 2016

friend zone August 2016

In this week’s episode of The Sales Playbook Podcast, I open up and tell you about something that almost cost me my business a few years back.

This may sound odd, but I was too concerned about being liked.

I was so concerned about being liked by my prospects and even with you, my audience, that it transformed me into more of a “friend” than someone people were buying from.

I talk about what I did in my emails, my LinkedIn efforts, phone conversations etc, to save my business and skyrocket my sales.

I outline several areas where YOU, might be getting “friendzoned” too!

So go ahead, give this week’s FREE audio sales lesson a listen.


Download this episode (right click and save)

Oh, and if by chance, you sell in a competitive industry, you’re going to want to join us for our webinar, Dominating In A Competitive Environment.

Here’s What You’ll Gain By Joining Us . . .

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

click here

Paul Castain
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