Paul Castain's Blog

When It Comes To COLD Calls, This Makes Absolutely NO Sense!

Posted March 26, 2017

cable guy

Most sales people would rather call a business, cold, than ask a client for a referral!

Think about that one for a minute!

Most sales reps would rather call a business, cold than ask a client for a referral!

Why?

Here’s what I’m usually told . . .

“It feels weird”

“It makes the conversation get weird”

“I feel like it’s too salesy”

“I feel like I’m begging them for something”

“It never seems like the right time”

And yet you’d think that when we place cold calls side by side with warm referrals, it would be the cold call that would;

Feel weird

Make the conversation get weird

Make one feel like they’re begging for something

Feel like we’re catching something at the wrong time. I mean after all, you do know you’re interrupting them from doing something, right?

It’s Actually A Symptom Of A Bigger Challenge

There’s actually a technical term for this and it’s called

“Not dealing with sh*t that makes us feel uncomfortable”

How do we do that?

By avoiding it!

By kidding ourselves that the way we’re doing it is good enough.

Maybe even pretending that a blog post like this DIDN’T have our name on it 🙂

What Can YOU Do About It?

1) Nike was right . . .”Just Do It!” The only way to build muscle is by working the muscle.

2) Learn how to do it right!

This is exactly what we’re going to be talking about on April 6th during our referral webinar!

Specifically . . .

  • How to set the stage for and how to get MORE referrals from clients and people you’ve NEVER worked with!
  • One simple phrase that can easily double and triple the amount of referrals you’ve been getting.
  • How to create referral partners WITHOUT spending a dime!
  • A 3 step conversation segue that increases your referrals, upselling opportunities and testimonials.
  • How to dramatically increase the amount of repeat referrals you’ve been receiving.
  • 2 super important things you need to understand as to WHY your clients actually want to refer you. Once you understand this, you’ll NEVER feel funny asking for a referral again!
  • A simple exercise that will open your eyes to new opportunities!

To cold call by default because you don’t have a referral strategy in place, is not only silly, but a surefire way to leave money on the table!

To learn more, and to reserve your spot, please click HERE!

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Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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