Why Most "Break Up" Emails Are A Bad Move For Sales Reps

I’ve never been a fan of “break up” style emails, especially during the prospecting phase.

Why?

Several reasons;

They limit your options. Why would you close the door and cut off the ability to contact them again?

In many cases, you’re giving up too soon.

Case in point;

I received 3 cold emails over the course of 2 weeks recently. The third email was a “break up” email.

So you’ve sent 3 emails and never once picked up a phone, tried to build a relationship on LinkedIn, sent a handwritten note, done something creative, and;

You’ve invested 2 whole weeks, so;

You throw in the towel?

Possible exception?

I guess if you have a time sensitive offer, then it makes sense, but other than that, why wouldn’t you just let it cool off and then heat it up again in the future?

Your prospect has heard most of these way too many times before.

Like the old “Close the file” approach where you let them know that you’re considering “closing the file” since you haven’t heard back from them.

I think I speak for all decision makers out there when I say;

Who gives a sht if you close my file?*

Are you going to shrink me and attempt to smother me in your file? In the words of the immortal McLovin “Good luck, you don’t have the steady hand or the technology to pull off a procedure like that!”

And if we’re being totally honest . . .

If you’re going to threaten me, tell me you’re going to cut off my cigars and bourbon supply, or that you’re going to tell everyone that I think its acceptable to have pineapple on a pizza (I don’t by the way).

And then there’s this;

You’re doing absolutely NOTHING to stand out when you use this approach.

And did I mention that “break up” style emails limit your options?

So instead of a break up;

Couldn’t you just take a break?

Would You Like To Send A BETTER Sales Email?

I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of more opportunities right now!

I’m going to share these resources this Thursday, June 11th, at our How To Write AWESOME Sales Emails webinar!

Here’s what I’m going to share;

25 tactics to get your sales emails opened, read, and responded to during Covid-19.
A Covid-19 specific messaging strategy that adds value while softening the “ask”.
10 subject lines that capture a decision maker’s attention. You’ll also get a bonus PDF.
10 different types of emails, that are appropriate to send during Covid-19. Oh, and I’m also going to send you the templates. You’re welcome!
How to use embedded emails to add a much needed human element to your emails.
One EPIC mistake, just about every sales rep makes, in the first sentence of an email.
10 call to actions that are more appropriate during the pandemic.
How to dramatically increase your response rate

When?

This Thursday, June 11th, from 11:30 am to 12:30 pm EST and if you can’t join us live, I’ll send you the replay and all the extras listed below!

Here’s What You’ll Get . . .

(1) 60 minute, online training session

Webinar replay in case your can’t join us live or you’d like to come back for seconds!

PDF with 10 subject lines

10 Covid-19 Appropriate Email Templates

PDF With 10 Softer Call To Actions

How Much?

$99

Paul Castain's Blog