So we’ve all heard, in God knows how many motivational speeches, how we should never give up.

Sometimes that attitude will hurt you.

There are times, especially with Castain Training Systems when I should have pulled the plug on something sooner and then focused my energy in a different direction.

Does that make me an awful entrepreneur?

I don’t think so, because in the instances where I pulled the plug, I created an outcome that dwarfed the original “failure”!

The other day, I tried to do something really cool (and really exclusive for my podcast subscribers and my email subscribers) by announcing a “secret sale”.

I offered something that I’ve never done before which was offer $150 off my January 20th How To Hunt More Effectively course.

I even did what any brilliant marketer would do and put a deadline on it (November 27th).

I went a step further and reinforced that because they subscribe to the podcast and newsletter they get cool extras like this.

And then it happened . . .

I only sold like 2 enrollments for all that effort but . . .

I Almost Did Something That Would Have Been Disastrous

I was going to wait it out and remind everyone with another email here or there.

Meanwhile, I have over 20,000 subscribers to my blog that would have gone untapped.

Then it hit me

In my moment of trying to do something nice, and something “exclusive” my results have been as sh*tty as you can get.

So why wait it out?

Why get caught up in some positive thinking mantra when . . .

I could just say “Screw this” and offer it for everyone!

So Here’s What I Learned

Sometimes we wait too long to quit.

There’s no shame in quitting especially . . .

If there’s a better direction where you can focus your energy.

So, in the spirit of that lesson, here’s what I have for you . . .

Our January 20th, How To Sell More Effectively course is designed to help you use EVERYTHING at your disposal to get in front of MORE opportunities.

We’re going to be talking about how you can ROCK your email, snail mail, how to generate referrals and warm intros, networking, social networking, how to use creativity to capture the attention of your prospects and YES we’re even going to dedicate a full session to how you can ROCK your phone calls.

If you enroll NOW, you’ll save $150.

And yes, I discount (and offer special extras) when you enroll 2 or more. Email me for special pricing paul@yoursalesplaybook.com

Here’s the link if you’d like to check it out but either way . . .

Your main take away today, is that sometimes we can be so stubborn and egotistical that we actually don’t quit soon enough!