Back in 2010, my wife was diagnosed with Breast Cancer (I know that wasn’t the opening statement you were expecting but please read on).

We visited with a few different surgeons who pretty much asked the same questions and said the same things.

Then we visited with this one surgeon who asked all the questions the other surgeons DIDN’T ask and;

She did it in a way where it wasn’t an interrogation . . .

It was a conversation.

When we answered her questions I got the distinct impression that she cared.

Sales Note: Sometimes we’re so used to hearing the same challenges that we lose our empathy for the prospect/client.

We chose this surgeon for my wife’s surgery NOT because she dazzled us with a great presentation (Doctors really aren’t known for that)

We didn’t chose this surgeon because she was having a special that week on Lumpectomies.

We chose her because she asked BETTER questions!

And I’m glad we did because Laura has been cancer free since 2011.

But here’s the thing . . .

You might think that rapport is established in the “chit chat”and commenting on the picture of the prospect playing golf etc.

You might think that our credibility is established when we give our “pitch”.

Meanwhile, you’ve completely dismissed the power of asking awesome questions!

My advice for you is simple . . .

Ask the questions your competitors fail to ask!

And not just the ones that make you come across as thorough.

Ask the tough questions too!

Come join us on January 26th for our How To Ask AWESOME Sales Questions webinar.

To learn more, click HERE.