Paul Castain's Blog

Would Your Cold Sales Email Pass This Simple Test?

Posted March 21, 2023

Here’s something you can do that will dramatically improve your sales emails!

Read Your Emails Out Loud BEFORE Sending Them!

And then give it the “Kitchen Table” test, meaning;

If you wouldn’t say it at your kitchen table, having an actual conversation (imagine that), then;

Revise the email so it’s more conversational!

The problem with most corporate communication is that its stuffy, formal and;

IN THE REAL WORLD, HUMAN BEINGS NEVER TALK THAT WAY!

Seriously, when you sit and have a conversation with someone, do you say things like;

“We’re a full service” (Special note to my friends in the printing industry to close the coffin on this one already)

“End to end”

“One source”

“The premiere”

“Local reach, global touch”

“In business for yourself, but not by yourself”

“Robust” “Redundancy” “Comprehensive”

If you don’t talk that way, DON’T write that way!

So take a minute to read that email out loud and put that bad boy through the “kitchen table test”!

And make a note to evict all that sales and marketing speak from your vocabulary!

19 Cold Email Templates and 10 Tactics That Will Get Your Emails Opened, Read, and Responded To!

Here’s what you’ll gain access to;

  • The 3-Touch “Promise” Sequence (Plus 3 templates)
  • The 3-Touch LinkedIn Sequence (Plus 3 templates)
  • The “Speedbump” Tactic (Plus 2 templates)
  • 14 Ways To Establish Credibility (Plus 5 Templates)
  • The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
  • 2 Types Of Referral Emails (Plus 2 Templates)
  • The Email You MUST Send During Uncertain Times (Plus 1 Template)
  • Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
  • The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

When?

Download it now and then view it whenever you’d like!

What’s Included?

(1) 60-75 minute pre-recorded training session

19 Email Templates

How Much?

$99 

Click HERE to gain access!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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