You don’t have to search very far these days to find someone who tells you straight up. . .
“I don’t get Twitter”
“I don’t get all this Social Media stuff”
“I don’t get sales people who feel the need to blog.”
And just to be fair gang, it’s not just the anti Sales 2.0 folks bitching. There are those who will tell you . . .
“I don’t get cold calling”
“I don’t get networking”
“I don’t get why people email or text”
Etc
My response is always the same regardless of what form of engagement is getting the dissing . . .
“Who cares what you ‘get’ . . . it’s not about you. . . It’s about where and how your audience chooses to engage you”
Just because I don’t get Twitter doesn’t mean that a percentage of my target audience doesn’t think it rocks.
How naïve would it be for me to think they all stop themselves dead in their tracks and say to each other “Hold on gang, we better not show up here. Castain doesn’t get it”
Just because you don’t “get” Facebook doesn’t mean that your competitor, right now isn’t building community with the people you’d love to be connecting with.
Kind of sounds like two groups of people who don’t care if you get it or not dude!
The same goes for those cold calls, emails etc.
Simply because everyone has their own preferred method of engaging . . .
Regardless of whether you, I or our competitors “get it”!
By way of confession, you would not be reading this blog today if I didn’t give my inner “I don’t get blogging” dude the boot back in November 2008.
For those of you who find value in my Linkedin group (now 22,000 strong) I didn’t get any of that Linkedin group stuff either and had actually quit Linkedin for several months back in 2008.
And if you ever have the time, I can bore you with plenty more of those stories but I’d rather beat up the point one last time instead by telling you . . .
The opportunities were still there even though I didn’t get the venue!
I would respectfully submit that somewhere in your approach, your “I don’t get it” default might be limiting your results too.
And if that isn’t the case, give yourself a round of applause for “getting it” 🙂
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Paul, well said.
Thanks Rick . . . nice of you to stop by!
Paul, well said.
Thanks Rick . . . nice of you to stop by!
Rock On! Well said, my friend. I have people telling me “looks like you’re waisting your time on social media” all the time. Dorks!
Thanks Susan!
Great post and very true … my clients always say that they don’t “get” FB or Twitter – well I quess in a way I am glad that they don’t get it because my job as a social media consultant is to teach them to “get it” ! Also, I agree with Garypatton sales. Thanks for the post!
Rock On! Well said, my friend. I have people telling me “looks like you’re waisting your time on social media” all the time. Dorks!
Thanks Susan!
Great post, Paul! Have a feeling its being forwarded to tech-resistent sales managers everywhere 🙂
I really hope so Jeanine 🙂
Thanks for stopping by and happy Wednesday to you!
Great post, Paul! Have a feeling its being forwarded to tech-resistent sales managers everywhere 🙂
Paul,
I used to be one of those Dudes who did not get it. At the moment I’m trying to be involved as much I can in Social Media…the newest instant global communication.
Your Sales Playbook Group on LinkedIn has helped my efforts grow many fold.
Thanks Paul!
Cheers,
larry
Well I’m awfully glad that you do get it Larry . . . otherwise you and I wouldn’t have met through this wonderful thing called “social networking”
Thanks for stopping by and for the kind words about my Linkedin group.
Rock on brother!
Paul,
I used to be one of those Dudes who did not get it. At the moment I’m trying to be involved as much I can in Social Media…the newest instant global communication.
Your Sales Playbook Group on LinkedIn has helped my efforts grow many fold.
Thanks Paul!
Cheers,
larry
You’re so right Paul! After all – even if you don’t “get it” or want to use it you’d better, at the very least, LEARN about it. If you don’t, you’re going to be left in the dust since social media isn’t going anywhere. And rest assured, your competition WILL be using it.
Virtually Yours,
Anne-Marie
Another good post Paul. I believe most people are scared of what they don’t know and are afraid of failing miserably. Another thing that keeps people away is the lack of time management – they don’t put things on a schedule and have a regular routine to make time to do what’s necessary to get the word out.
I DON’T GET IT !! ha ha Great one as always Uncle Paul !!
Just what I needed to read! Awesome post.
Thanks Kevin . . . wishing you a great weekend!
Just what I needed to read! Awesome post.
Thanks Kevin . . . wishing you a great weekend!
Well put. If we care about staying in our comfort zone more than winning deals, it’s self defeating, because we won’t be comfortable for long when we lose our jobs to someone who has the cajones to step out of theirs and do what it takes to engage clients where they are.
Spot on my friend!
Thanks Don!
Spot on my friend!
Thanks Don!
Love the article. Up to a few years ago, I was still getting ” the internet is a fade”. Makes me want to pull my hair out. Business owners who do not use the internet use their ignorance to rationalize why their business’s clients would never look on the internet for them.
Love the article. Up to a few years ago, I was still getting ” the internet is a fade”. Makes me want to pull my hair out. Business owners who do not use the internet use their ignorance to rationalize why their business’s clients would never look on the internet for them.
Very good post Paul! We all know people who are leading the charge when it comes to technology and the folks who fight it every step of the way. As far as I’m concerned, learning and doing keeps life fresh!!