There are things that businesses experience (good and bad) that dramatically increase the urgency to buy your products and services.
We refer to these occurrences as “Trigger Events” and they include things like;
New Product Launches
Hiring
Earnings (Good or Bad)
Expansion
Change In Company Leadership
Change In Company Initiatives
Changes In Legislation
More about the other types of “Trigger Events” in a moment but first;
There’s a really good and a really UGLY side to this with your clients.
The good side is that when you listen (and not just via Google Alerts) and you flag a “Trigger Event”;
You dramatically INCREASE your odds of closing a deal;
The REALLY UGLY side to this is;
If your competition listens BETTER, and beats you to it;
You LOSE!
And it might not just be the deal at hand;
It might put the entire account in jeopardy!
There are actually over 30 types of “Trigger Events” that I’m going to share, as well as a way for you to “set it and forget it” with regard to listening for them!
We’re going to be talking all about it during our How To Competitor-Proof And Grow Your Book Of Business webinar on December 15th at 11:30 am!
Here’s what you’ll gain by joining us;
- Understanding where you might be vulnerable with your existing clients and what you can do to remedy it!
- How to leverage a little something/something called “Random Acts Of Coolness” to WOW your customers into telling your competitors “Thanks but no thanks!”
- How most reps leave money on the table and how you can completely turn it around!
- How to avoid getting “pigeonholed” and how to fix it if you’re already knee deep in that damn pigeonhole. Your Uncle Paul is gonna throw you a rope!
- How to create client visits that benefit both you and your client at a much higher level.
- How to create a communication plan that will keep you from saying that God awful “Calling to check in” nonsense. What are we on parole?
- How to up sell, cross sell and;
- Get MORE testimonials and WAY MORE referrals!.
IMPORTANT:
If you can’t join us on the 15th, sign up anyway and I’ll send you the replay by the close of business on the 15th. Watch it at your leisure!
To learn more, and to reserve your spot, please Click HERE or the banner below.
