Paul Castain's Blog

Your Potential Clients Are Bored and Unimpressed With Your Emails

Posted March 7, 2018

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As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more!

Here are a few reasons why you aren’t capturing their attention;

Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient!

The two most critical points of an email, are the subject line and opening statement and while we could argue that the “call to action” is also important (which it clearly is), if you don’t hook them at the subject line and opening statement, you’re screwed!

Most reps lead with something about their company, instead of something about the prospect’s world.

What can you do to change that? Hint: Research better (by knowing exactly WHAT to look for) and open with your prospect’s favorite subject . . .THEM.

Your Email Lacks “Evidence”,

“Evidence” reduces resistance and doubt and if you FAIL to provide it, your email reeks of bullsh*t.

Things to consider: Facts, Examples, Testimonials, Stats. What “evidence” can you use to answer the question “Who says so besides you?”

You’re Using The Same “Flavor” and The Same Form Of Outreach.

Most emails (cold calls too) center around a message that screams “I want to sell you something” and “I’d like to set an appointment, set up a demo, a Webex, etc . . to sell you something”

If you’re going to “court” a potential client, you had better keep your “dates” interesting.

How about an email that contains a resource, an invite to an event, an email introducing them to someone who could buy from them or help them, An email where you simply ask them a question, an email congratulating them etc.

As far as communicating those messages, think beyond the email and consider other forms of outreach like: phone, LinkedIn, snail mail, drop offs, creative approaches, content, etc.

Again, like any “courtship” we can’t keep showing up offering the same “date”.

And while you’re at it, “map” the communication in advance. Example Touch #1 An email with the flavor of your choice, Touch #2 Send them something, Touch #3 Call them Tourch#4 Perhaps something creative to capture their attention Touch #5 Perhaps Something On LinkedIn.

Isn’t this a heck of a lot more interesting than sending the same sh*tty email, with the same message?

Your Email Fails To Provoke Thought.

One of the best ways to provoke thought is to ask a kick ass question. Questions inspire thought, emotion and, wait for it, wait for it . . . inspire responses.

What questions can you ask to achieve this?

Your Email Is Simply Another “Me Too” Email.

This One bottom lines the other 4 that I just outlined and goes back to the idea, that your potential client receives a lot of emails.

Do you think  it’s possible, that we all appear to be saying the same thing, and following the same email structure?

What can you do to be different?

What can you do to stand out?

WOULD YOU LIKE TO SEND AN AWESOME EMAIL?

Join us for our 70 Ways To ROCK Your Sales Emails webinar TOMORROW, at 11:30 am EST!

Here are just a few of the emails we’ll discuss;

  • An intro email (with 30 different variations).
  • The email that makes you look like a ROCK STAR
  • The email that makes you REALLY valuable
  • The email you send when someone rejects you.
  • The “Pattern Interrupt” email.
  • The “Reverse Call To Action” email 
  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.

Here are some of the tactics we’ll discuss;

  • 30 ways to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
  • 12 subject line mistakes that you need to avoid.
  • 12 BETTER subject lines that get your email read.
  • 12 ways to head off skepticism, doubt and objections.
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
  • A really simple, 4 step messaging framework that gets results.
  • 2 Psychological techniques that work like a charm!
  • How to dramatically increase your response rate

When?

TOMORROW, March 8th, at 11:30 am EST.

IMPORTANT!!!

Can’t make it on Thursday, March 8th, at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay, the email templates etc.

Here’s What You Get . . .

(1) 90 minute training session

Worksheets

Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)

20 Email Templates

Investment: $99

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Click HERE or the button below to reserve your spot!

70 ways to ROCK your sales emails

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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