Your Potential Clients Don't Care About YOUR Preferred Way To Prospect

Whenever I train groups of sales people, I ask a simple question.

“How do you typically approach a potential client?“

The responses include things like;

“I prefer the phone.”

“I prefer email.”

“I prefer LinkedIn”

Etc, etc!

The problem with those responses lies in the;

“I prefer” part because;

Your potential client DOESN’T care about what you prefer;

They’re too busy caring about what THEY prefer!

Might seem like some “warm and fuzzy” nonsense, until;

You’re so busy clinging to that ONE form of outreach that YOU prefer;

That you get ignored because your potential client doesn’t like to communicate that way.

Example;

Let’s say YOU prefer generating opportunities via networking events but;

There are potential clients who think networking events are a waste of time and therefore DON’T go;

You lose!

Meanwhile, they like the phone and email etc and;

Your competitor approaches them there;

Who do you think is going to make an impression?

So by all means, diversify your outreach, and;

Stop doing what YOU prefer;

It was never about YOU!

We discuss the phone, email, LinkedIn, referrals and snail mail in our prospecting download.

Have you downloaded it yet?

Here’s what I have planned for you;

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
20 email templates that get opened, read and responded to.
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Go at your own pace!

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!

Here’s What You’ll Get;

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

What’s The Investment?

$199

Paul Castain's Blog