Paul Castain's Blog

Your Prospects Will Be Shutting Down For The Holidays Soon

Posted October 3, 2014

I was in a store yesterday and they actually had the audacity to play a Christmas song in October!

It made me angry because it made me start counting how many paychecks I have until Christmas earlier than I did last year!

It also reminded me of the mental sabbatical many of our prospects will embark on starting just after Thanksgiving.

What’s an aspiring sales rock star to do?

One thing you could do, is open your mind to other forms of outreach to your prospects instead of embracing the age old approach of increasing your activity.

Increasing your activity in some ways can help, but if all you’re doing is more of the same stuff that was getting you crappy results, well you know the rest.

Maybe its time to get a little creative and entertain something that complements the phone calls and emails?

Click HERE to have a look!

The other thing you could do is just focus on improving the emails you’re sending out.

It’s by far the noisiest channel for us to try and break through and yet . . .

We’re losing potential customers at the subject line with 60-80% getting deleted or eaten by spam filters without ever being opened!

On October 16th,  I’m going to be sharing . . .

  • Two, non negotiable things you MUST do BEFORE sending an email to a prospect!
  • 4 Ways to get email addresses without spending a dime on lists.
  • 10 words and phrases you should never use in a subject line
  • 5 Ways to capture someone’s attention in the subject line
  • How to leverage internal/external “peer pressure” to pique interest
  • 10 ways to make your email less salesy and a hell of a lot more interesting
  • How to dramatically increase your response rates and . . .
  • How one really simple thing increased my response rate by over 400%

Click HERE to have a look

In the weeks to come, I’m going to be harping on something else too . . .

The mental sabbatical many of you will embark on starting just after Thanksgiving and ending the first week in January.

Perhaps right now is a good time to get moving!

Paul Castain
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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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