There was an interesting article in last month’s Success Magazine on how Howard Schultz, had to rebuild the Starbucks brand. One of the things he did was just brilliant and cost him nothing but a little sweat and lots of transparency! He created a series of internal memos he called “transformational memos” to instill confidence … continue reading »
It was the summer of ’92 and I found myself in a meeting with a “consultant”. A consultant who would still suck even if Santa brought her mad skills for Christmas! The worse part was everyone in the meeting understood that . . . except the consultant. She was using every cliché in the book … continue reading »
I kind of feel like a representative of the “Dark Side” when I say that sometimes people can “feel our anger” in the words we write. And if by chance you feel that the word “anger” is a tad strong, would you at least agree that people can tell when we might have the proverbial … continue reading »
1) People Have Names Please Use Them. I see this with mostly internal emails but I fear that we might be also becoming lax with our client relationships. Dale Carnegie said it best when he said: “The sweetest sound, in any language is the sound of one’s name” and if that’s not enough, that “Band … continue reading »
There’s a productivity killer lurking in the inboxes of the world today and its about time we stopped the insanity! I’m talking about the senseless killing of minutes. The heartless ravaging of your nerves and . . . The brutal slaying of common sense when you find yourself in A Reply All Insanity Fest! I … continue reading »
So next week is Thanksgiving here in the states and the perfect time for you to get some emails out to your prospects (Ideally Wednesday and Friday) Here’s why 1) It’s a peak vacation week. What happens when you email someone who is on vacation dude? Gold star if you said “You get one of … continue reading »
Do you or someone you love suffer from “EMV”? How about your clients? Surely they go all “EMV” on ya every now and again. Wait a second. I sense a disturbance in the force. You don’t know what “EMV” is. Do ya? Then I got to you just in time my friend! Check out this … continue reading »
This is a guest post from my friend Marcus Sheridan. Yep, I finally have found him. After months of study, interviews, and analytics the decision has been made. So without further ado, the winner of the worst sales pitch in the world goes to…(insert drum roll here please)…. Ray…..aka Mr. SEO Expert Solicitor Guy!! I … continue reading »
I’ve been noticing a bit of a trend lately. I even stepped back, counted to 10 and asked other execs their spin before showing up with my soapbox to complain. There’s this maneuver where you call a prospect and after you leave a voicemail, you immediately email referencing the voicemail. First of all, congrats because … continue reading »
Do you believe in Sales Karma? If you would have asked me that 3 years ago, I would have invited you to lay off the hashish, but today I see it differently. Lately, I’ve been the victim of just some awful attempts from sales people. They are so bad they make those crazy emails you … continue reading »
I look forward to hearing from you!
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