My Best Cold Calling Tip

Posted March 24, 2016

Earlier today, I posted the following . . . Your “connections” are more valuable once you move them off your computer screen and into real time. Too many times we forget that while we keep them nestled away, on screen and if we’re being completely honest, usually without interaction. There’s a simple cure that I’ve … continue reading »

We've Connected Now Spam Me Already!

Posted May 12, 2014

Said nobody on a social network ever!  And yet . . . I think too many people think that an acceptance of an invite is an open invitation to . . . Opt them in for your newsletter. Send them salesy emails. Hit them up immediately to do business. Be helpful . . . not … continue reading »

Want More Appointments? Look To Your Network!

Posted April 18, 2014

Yesterday, I offered a free 17 page report on how you can generate more appointments. Needless to say my site experienced mucho downloads but then my psychic abilities kicked in! I have this feeling that some of you had intentions of downloading it and then another bright shiny object caught your attention. Some of you … continue reading »

A Really Simple Way To Generate More Phone Appointments

Posted April 16, 2014

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

There's Nothing "Social" About This Type Of "Social Selling"!

Posted March 20, 2014

I see it time and time again. Somebody sends an invite. It’s accepted and then . . . It’s quickly mistaken as a green light to . . . Spam, launch into infomercials or perhaps some implied opt in for newsletters and such. Please hang your head if you’re doing this because it’s really wrong … continue reading »

A Lost Sales Opportunity With Facebook

Posted February 17, 2014

As many of you know, I don’t agree that Facebook is strictly for personal in fact, I believe you could be hurting your efforts if you’re NOT connecting with prospects and clients there. You absolutely WILL learn things about your prospects and clients that simply wouldn’t be appropriate on LinkedIn. For example . . . … continue reading »

Your Social Network Is Completely Useless To You!

Posted January 31, 2014

That’s a ballsy statement but I still stand by it! It’s useless to you if you do what too many people are doing. Collecting names and doing NOTHING! No interacting No sharing No Commenting In fact nothing that would lead you to believe that the first word in Social Networking is. . . SOCIAL And … continue reading »

3 Steps To A Stronger Network

Posted October 14, 2013

We all know we should build a strong network but many are challenged with the “How?” part of the equation. Sure you’ve created a social networking profile ( I hope) or maybe you’re a die hard, traditional “networking events” type of dude/dudette but . . . What do you do to nurture and grow that … continue reading »

11 Things That Undermine Your Networking Efforts

Posted June 12, 2013

1)    Engage in an overabundance of either “me” centered comments and/or self promo. Instead, show a genuine interest in the other person. Get them talking about their favorite subject. Hint: It’s not you and your company! 2)    Make it evident that you are looking around the room for someone else to talk to. This is … continue reading »

11 Ways To Maximize Your LinkedIn Experience

Posted May 15, 2013

1)    Invitation Templates . . . don’t use them! You’re better than that! Nothing says “I couldn’t be bothered taking 10 seconds to write you a personal message” more than those boring templates. Want to stand out? Don’t do what everyone else is doing. 2)    Avoid “IDK’s” “IDK” stands for “I don’t know” When someone hits that, … continue reading »

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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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