The Sad Reality Of The Virtual World

Posted May 7, 2014

If you belong to a social network or even several social networks you might have noticed that there’s a whole lotta broadcasting of well, stuff. If you’re like me, you might enjoy consuming some of the incredible things that others share . . . for the low, low price of free but . . . … continue reading »

Want More Appointments? Look To Your Network!

Posted April 18, 2014

Yesterday, I offered a free 17 page report on how you can generate more appointments. Needless to say my site experienced mucho downloads but then my psychic abilities kicked in! I have this feeling that some of you had intentions of downloading it and then another bright shiny object caught your attention. Some of you … continue reading »

A Really Simple Way To Generate More Phone Appointments

Posted April 16, 2014

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

There's Nothing "Social" About This Type Of "Social Selling"!

Posted March 20, 2014

I see it time and time again. Somebody sends an invite. It’s accepted and then . . . It’s quickly mistaken as a green light to . . . Spam, launch into infomercials or perhaps some implied opt in for newsletters and such. Please hang your head if you’re doing this because it’s really wrong … continue reading »

3 Steps To A Stronger Network

Posted October 14, 2013

We all know we should build a strong network but many are challenged with the “How?” part of the equation. Sure you’ve created a social networking profile ( I hope) or maybe you’re a die hard, traditional “networking events” type of dude/dudette but . . . What do you do to nurture and grow that … continue reading »

Are You Doing This With Your Social Network?

Posted September 19, 2013

There’s something that I used to do with my social network and it was killing me! I actually quit and labeled it all as “useless” as a result of this! My guess is that you might be doing this too. It’s called “Doing nothing!” You know, you sort of kind of go through the motions … continue reading »

11 Ways To Maximize Your LinkedIn Experience

Posted May 15, 2013

1)    Invitation Templates . . . don’t use them! You’re better than that! Nothing says “I couldn’t be bothered taking 10 seconds to write you a personal message” more than those boring templates. Want to stand out? Don’t do what everyone else is doing. 2)    Avoid “IDK’s” “IDK” stands for “I don’t know” When someone hits that, … continue reading »

Leveraging LinkedIn Groups As A Social Selling Tool

Posted May 12, 2013

Podcast Powered By Podbean Download this episode (right click and save) Everyone and their mother (they actually bring their mother with them) tells you to join LinkedIn and get involved. They tell you that its a great opportunity to build your brand and ultimately increase sales but . . . If you’re like me you’d … continue reading »

3 Ways To Get Noticed By Your Prospects

Posted April 13, 2013

Podcast Powered By Podbean Download this episode (right click and save) You and I both know that your prospects are busier and more distracted than ever but knowing that doesn’t mean that they will suddenly take notice of you! If you’re like many other sales reps, your primary weapon is the phone but calling over … continue reading »

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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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