My Best Cold Calling Tip

Posted March 24, 2016

Earlier today, I posted the following . . . Your “connections” are more valuable once you move them off your computer screen and into real time. Too many times we forget that while we keep them nestled away, on screen and if we’re being completely honest, usually without interaction. There’s a simple cure that I’ve … continue reading »

Are You A LinkedIn Dummy?

Posted March 14, 2016

Imagine, if you will, someone saying your words for you while you moved your mouth. You know, like a dummy. Now when I say “dummy” I don’t mean it in the context of being an idiot, I’m talking about a “dummy” as in a ventriloquist saying your words for you! Kind of a weird thing … continue reading »

Sell More By Leveraging Social Listening!

Posted June 15, 2015

Clues are everywhere but unfortunately, many are missed because the average sales rep fails to listen for them. I teach my coaching clients to embrace social listening methods and while there are several ways to go about this, listening for “Twitterbitching” can yield a really nice return on the effort! Twitterbitching (verb) The act of complaining via … continue reading »

Are You Addicted To Your Smartphone?

Posted January 8, 2015

  According to IDC Research, 80% of smartphone users check their device within 15 minutes of waking up each morning. I’m sure I many of you can relate to that. I know I can. I’m also wondering if I’m alone on my habit of checking my phone throughout the night? According to Kleiner Perkins Caufield & … continue reading »

You Are Forgotten The Moment They Hang Up

Posted May 30, 2014

So there you are, with phone in hand, calling potential customers. The theme from Indiana Jones starts playing as you dodge assistants, voice mails, Caller ID, people hanging up on you, people telling you “not interested” without ever hearing what you do and then . . . You actually get through to someone! They listen … continue reading »

We've Connected Now Spam Me Already!

Posted May 12, 2014

Said nobody on a social network ever!  And yet . . . I think too many people think that an acceptance of an invite is an open invitation to . . . Opt them in for your newsletter. Send them salesy emails. Hit them up immediately to do business. Be helpful . . . not … continue reading »

The Sad Reality Of The Virtual World

Posted May 7, 2014

If you belong to a social network or even several social networks you might have noticed that there’s a whole lotta broadcasting of well, stuff. If you’re like me, you might enjoy consuming some of the incredible things that others share . . . for the low, low price of free but . . . … continue reading »

Want More Appointments? Look To Your Network!

Posted April 18, 2014

Yesterday, I offered a free 17 page report on how you can generate more appointments. Needless to say my site experienced mucho downloads but then my psychic abilities kicked in! I have this feeling that some of you had intentions of downloading it and then another bright shiny object caught your attention. Some of you … continue reading »

A Really Simple Way To Generate More Phone Appointments

Posted April 16, 2014

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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