In a recent session of our online sales program, we discussed the important of the message we send to our prospects.
It doesn’t matter if you’re calling, emailing, sending something in the mail etc, you do know that you can’t keep sending a message that’s either driving at an appointment or for them to buy,right?
I’m sure you just gave me a head nod on that one but if we listened to a tape of your calls, read through your emails etc, I bet you we’d find that your messaging lacks something that keeps them listening . . .
Value!
Continually asking someone to buy or to meet with you, typically doesn’t add value unless they’re bleeding and you have the tourniquet!
Even still, most people don’t realize they’re bleeding so good luck with that approach!
When it comes to your messaging, how about . . .
Sending along a no strings attached resource
Calling or emailing to offer an idea or suggestion
Inviting them to an event
Introducing them to someone they should know
The idea is to condition the recipient to find your messaging valuable enough to hear you out.
Now we can’t make every interaction a “freebie”, nor should we create a situation where we become “friend zoned”.
We just need to mix it up a bit and remember . . .
To be helpful too!
Thoughts?
Castain’s Cold Calls That ROCK Webinar
Join us Tuesday, December 9th at 11:30 am EST as we discuss over 30 ideas to help you use the phone more effectively!
Here’s what I’m going to share . . .
- 7 “Warm Ups” to get you into your “zone” faster
- 3 ways to conquer call reluctance
- How to research a potential client better than you competitors
- How to find “triggers” that will dramatically increase the recipient’s interest level
- How to craft a more compelling message without using a script
- How to cut off objections BEFORE they occur
- 3 ways to handle objections when they do occur (and responses to typical objections)
- How to ask for access to a higher level decision maker without insulting your contact
- 4 types of voicemails that will set you apart
For more information, pricing and to reserve your spot . . . Click HERE!
