There’s a simple modification you can make to your prospecting messaging and;
It will set you apart from your competitors.
Ready?
Leverage The Law Of Reciprocity!
The Law Of Reciprocity is a basic law of social psychology where we tend to pay back what we’ve been given.
We see it every day in simple form when someone holds the door for us, we open the next one for them.
The lady at my local bakery is a genius with this. When she sees you studying the display case, she’ll give you a free sample.
But we’re not just talking about fattening foods and holding doors here;
We’re talking about a powerful prospecting tactic too.
In what ways can we give something to our prospects WITHOUT giving away the store?
Is there a resource you can pass along like a link to a helpful website, an app, an article, a podcast, a white paper, etc?
Can you facilitate an introduction?
Can you send business their way?
Can you shoot a quick video answering a question they had in greater detail?
Two things I want you to be careful of when it comes to reciprocity.
First, don’t do things for others from a place of expecting them to reciprocate.
Second, be careful not to give so much that you condition freeloaders.
I have several more examples of how you can use The Law Of Reciprocity in your prospecting efforts and I’ll be sharing them during next week’s webinar.
Here’s what you’ll gain access to;
- How to use emotional triggers in your messaging to expedite an appointment.
- How to establish your authority and head off objections BEFORE they occur.
- How To Use Consensus To Gain Access To Busy Decision Makers
- How To Use Loss Aversion To Establish Urgency
- 3 Ways To Leverage The Law Of Reciprocity
- 3 Ways To Utilize “Social Proof” As A Messaging Game Changer!
When?
Thursday, February 3rd, from 11:30 am to 12:30 pm EST
What’s included?
(1) 60 minute webinar with actionable tips Webinar replay in case you can’t join us live or if you’d like to review again.
How Much?
$99
