Authority is a powerful form of influence, and when you establish it;
It can dramatically change the trajectory of your sales cycle!
That’s why you need to establish it early during your prospecting cadence.
One of the easiest ways to establish authority is to take on the role of “teacher” with your prospects.
Here’s a simple email formula that gets results.
All you have to do is use this fill in the blank phrase’
“What every __________ should know about ____________.”
So let’s say you’re targeting a Marketing Director and you want to educate them on how to stretch their budget.
You’d use the subject line “What every Marketing Director should know about stretching their budget.” and then educate them in the body of the email.
Let’s say you sell staffing services and you want to educate a CFO on the “great resignation”.
You could use the subject line “What every CFO should know about surviving the great resignation”.
Our goal here is not to continually give away information and expertise;
It’s simply to reassure the prospect that we, as the sales professional, know what we’re doing!
10 Cold Messaging Tactics To Add To Your Arsenal
I created a new prospecting webinar to help you set yourself apart when you prospect.
Here’s what you’ll gain access to;
- How to use emotional triggers in your messaging to expedite an appointment.
- How to establish your authority and head off objections BEFORE they occur.
- How To Use Consensus To Gain Access To Busy Decision Makers
- How To Use Loss Aversion To Establish Urgency
- 3 Ways To Leverage The Law Of Reciprocity
- 3 Ways To Utilize “Social Proof” As A Messaging Game Changer!
When?
Thursday, February 3rd, from 11:30 am to 12:30 pm EST
What’s included?
(1) 60 minute webinar with actionable tips Webinar replay in case you can’t join us live or if you’d like to review again.
How Much?
$99
