Every once in a while, you witness awesome salesmanship, and it’s so good, you have to share it with others.
You’re gonna love this one!
I was enjoying a nice cigar at my local cigar lounge, and the owner was getting an estimate to have his floors steam cleaned.
The rep did something brilliant;
He showed “before and after pictures” of work he had done and the difference was dramatic.
The pictures were from other local businesses including one that was right across the street.
“Before and after” pictures are one of many forms of “evidence” you should be using to reduce doubt, skepticism, and objections.
Other forms of “evidence” include;
Demonstrations
Samples
Facts
Case Studies
Statistics
Stories
Examples
Analogies
Social Proof
But here’s the thing;
Don’t wait until you have an active deal in the works to use “evidence”;
Use it on the front end during the prospecting phase so you can get in front of more opportunities.
Give it a try and let me know how it works for you!
One more thing . . .
I created a new prospecting webinar to help you set yourself apart when you prospect.
I’d love for you to join us!
Here’s what you’ll gain access to;
- How to use emotional triggers in your messaging to expedite an appointment.
- How to establish your authority and head off objections BEFORE they occur.
- How To Use Consensus To Gain Access To Busy Decision Makers
- How To Use Loss Aversion To Establish Urgency
- 3 Ways To Leverage The Law Of Reciprocity
- 3 Ways To Utilize “Social Proof” As A Messaging Game Changer!
When?
Thursday, February 3rd, from 11:30 am to 12:30 pm EST
What’s included?
(1) 60 minute webinar with actionable tips Webinar replay in case you can’t join us live or if you’d like to review again.
How Much?
$99
Please click HERE to reserve your spot!
