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Just for the hell of it, go ask a decision maker in your company about the emails they receive from sales reps. Specifically . . . How many of them are almost identical. Go ahead, I’ll wait. The next part, isn’t so easy; Ask your ego to leave the room and ask yourself; Is it … continue reading »

It’s a question worth reflecting on . . . How Many Types Of Sales Emails Are You Using To Court Potential Clients? After you ponder that, ponder this; Do you think a few more might help the “courtship” along? If email is a huge part of your outreach, then you really need to have several at … continue reading »

There’s an old saying that goes something like this; How do you eat an elephant? One bite at a time! And that’s how you’re going to send 500 highly targeted emails WITHOUT ever breaking a sweat! Each morning, BEFORE you head off to work, send out two emails, to two people you want to get … continue reading »

A few short months ago, you began the year with a clean slate and dreams of a kick ass new year! Then you blinked and it’s already March (in a few hours, but close enough). Sadly, many of you went right back to your old habits by the third week in January. Somewhere during that … continue reading »

Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals. For starters, the average person sends and receives 121 emails per day and that number dramatically increases at the C-Level! (According to Radicatti Group) The average person is exposed to over 3,000 advertising messages a day. (According to … continue reading »

“Location, location, location” “Past, present, future” “Stop, drop and roll” There’s something rhythmic, catchy, and memorable about the grouping of threes in our communication. There’s a certain stickiness about it that the brain just can’t resist. And that’s why YOU might want to include the tactic in your emails, calls and presentations (rolls off the tongue, … continue reading »

Do you think that to a buyer, most sales people sound the same? Do you think our emails sound the same? That’s because most sales messaging centers around one flavor, and one flavor only; “I WANT TO SELL YOU SOMETHING” And don’t get me wrong, I think it’s important that buyers know that we’re not … continue reading »

I’m going to skip all the obvious stuff and offer one suggestion that nobody does; Ready? READ YOUR EMAILS OUT LOUD BEFORE SENDING THEM And then give it the “Kitchen Table” test, meaning; If you wouldn’t say it at your kitchen table, having an actual conversation (imagine that), then; Put that email out of it’s … continue reading »

That Sales Email You’re About To Send Is Doomed! Why? Between the sheer amount of emails being sent and received each day (121 according to Radicatti Group) and the fact that the recipient is crazy busy; They’re going to make a split second decision! Most emails will fail the test at the subject line and … continue reading »

Most sales reps will send an email without taking the time to do some basic research. That basic research can make the difference between a well targeted, relevant email; And one that has zero value or relevancy. But does it make sense to research before emailing? Somehow the immortal words of that internet lady come … continue reading »