Paul Castain's Blog

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Six Words That Will Limit You

Posted July 10, 2012

“I’ve Always Done It This Way” When was the last time you challenged that which you’ve done forever? Things like . . . The way you approach a prospect. What you say when you get their ear. How you manage your business. How you grow your business. How you manage your time and how . … continue reading »

The Profitability Of Facing My Failure

Posted July 8, 2012

Just about a year ago, I fell flat on my face with a product launch for my business and quite frankly it hurt! It didn’t hurt my wallet, because I pulled the plug on it before I lost significant amounts of money but . . . It hurt my ego like you wouldn’t believe! I … continue reading »

Expediting Your Memorability!

Posted July 8, 2012

There’s a sales study that has been butchered so many different ways that its hard to know what’s real and what isn’t. There’s one interpretation of the study that would lead you to believe that it takes 7 “touches” to make a sale. There’s another interpretation of the study that would lead you to believe … continue reading »

The Extremes Of A Sales Courtship!

Posted July 5, 2012

Imagine, if you will, a scenario where you are dating someone and you only hear from them once in a while and on no particular schedule. How about one where this person was in your face 24/7 and being a pain? Or perhaps someone who’s here real intense for a few days, then gone for … continue reading »

I Avoided Writing This Long Enough . . .

Posted July 3, 2012

For the better part of this year, I was in an awful funk! On one hand, my business exploded and money started flowing into my start up but something really bothered me inside and quite frankly I’m ready to talk about it. All year I really didn’t want to think about the fact that my … continue reading »

Why You MUST Email This Week!

Posted July 2, 2012

July 4th week is not only a huge holiday week, its also the start of a very popular vacation week here in the states. It’s also a prime week for you to email your prospects! Why? 1) There’s Less Noise So There’s A Higher Probability Of Standing Out! Let’s face it, the majority of businesses … continue reading »

A Potential Problem With "Now" Buyers

Posted July 1, 2012

What I’m about to say might convince you that I’ve completely lost it or at the very least became one with too many shots of Jose Cuervo this weekend but here goes anyway. When someone approaches you and they are ready to buy, right now provided you can address their needs, its not always a … continue reading »

The Quality That Sustains Sales Rock Stars

Posted June 30, 2012

By far one of the coolest things about my job is that I get to conduct best practices studies for organizations. The purpose of these studies is to flag the qualities of their sales rock stars and then create a series of repeatable steps to roll out for the rest of the sales force. There … continue reading »

Party or Ponder?

Posted June 30, 2012

I once heard Tony Robbins say that when things are going well for us we tend to party while pondering when things aren’t going well. Both are really important but at the same time lacking! Let’s break it down. You absolutely  should “party” when things are going well for you but if you  wait until … continue reading »

I Really Hate This Approach!

Posted June 28, 2012

I was speaking with one of my coaching clients the other day and she told me about a project where she is competing against a few other companies. When one of the other companies was told that they were out of the running, they responded by slashing their price by over 50%. This is just … continue reading »

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