Paul Castain's Blog

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Patience Is The New "Secret Sauce"!

Posted August 3, 2010

I have a bit of a confession to make 2010 hit me rather hard. This whole “New Decade” thing in complete collaboration with Uncle Paul turning 45 gave me a bit of a “Holy Sh*t” moment. Probably, because at the end of this decade I will be 55 and my youngest  22. That of course … continue reading »

The “10 Before 10” Prospecting Mindset!

Posted August 2, 2010

A few months ago Trish Bertuzzi from The Bridge Group commented on one of my blog posts and offered an idea that I wish I had thought of! She calls it “10 Before 10” and its simply a daily commitment of getting 10 calls in the bank, before 10 am each morning. I love this … continue reading »

The 6 Judgments Of Rapport!

Posted August 1, 2010

It’s time to cover one of the most misunderstood ingredients in the sales process . . . Rapport! I say “misunderstood” because while we all agree that people buy from people they like and trust, we tend to over simplify the process. Example: “I look around the prospect’s office for pictures, trophies etc and find … continue reading »

The Day I "Picked" The Lesson!

Posted July 21, 2010

I sat there, guitar in hand, with a rather smug look on my face. I was eager to tell the “Master” that I had in fact figured it all out. Imagine that, Uncle Paul 20 years young and the keeper of the shortcut to end all shortcuts! I told my teacher that the secret to … continue reading »

Getting & Giving "The Online Bird"!

Posted July 20, 2010

I started following someone’s blog recently and about a week or so ago they decided to write about this other blogger and publicly voice their opinion about something the blogger wrote. They were a tad sarcastic and I found it to be pushing the limits of good taste but to each their own. Right? A … continue reading »

The 5 Obstacles To Your Success!

Posted July 19, 2010

Each and every day, things enter our world that can seriously impact our course. Some of them, we never see coming! In this week’s Sales Playbook Podcast we explore 5 Obstacles To Your Success and several tips to accelerate your performance! You can access the podcast by scrolling down to the handy dandy podcast player. … continue reading »

For Those About To Rock . . . Show Up First!

Posted July 15, 2010

Several months back I was watching the George Lopez show and  low and freakin behold, he had “Slash” jamming away with his band. A week or so later  Slash shows up in some smoky hole in the wall night club and jams with a couple of local dudes, does a radio interview or three and … continue reading »

"Thank You" The New Brand Builder!

Posted July 14, 2010

I had this client that we will call “Sally” because that was her name. And Sally used to call me and thank me for the thank you cards I would send her. Crazy, I know, but this is going somewhere. One day, Sally called me to thank me and said the following “You really must … continue reading »

Sales Meetings That Rock!

Posted July 12, 2010

A timely topic ladies and gentlemen because most sales meetings DO NOT ROCK (and I’m being very kind) Now you might be reading this thinking “Cool, this one is for the Sales Managers” . . . Nope! Its for everyone. You’ll soon learn that there are things you might be doing to contribute to what … continue reading »

Paul Castain
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