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Have you ever given thought to the importance of the last thing decision-makers read in your cold email? Here are a few easy things for you to try; Use a humorous sign-off; “Gotta go my Uber is here” “Anyway, let me know if you didn’t get this email ????” “Sent from my iPhone while celebrating … continue reading »

We’ve all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you have nothing specific? Better check out this week’s episode of The Sales Playbook Podcast to find out! Please click HERE to download this episode or have a listen … continue reading »

What happens AFTER you send a cold email? In other words; How do you follow that up, and; What happens after that, and after that too? Am I overthinking this? Hardly! The average sales rep DOESN’T have more than 3 prospecting emails in their arsenal, let alone; A premeditated sequence, so; They end up “winging … continue reading »

Having evaluated thousands of cold calls, I can tell you that THE most challenging objection is; “Sorry, not interested!” And that brings us to THE most popular response; “OK. Thank you for your time” When I inquired as to why they didn’t even try to respond, here’s what I heard; “I really don’t know what … continue reading »

I saw something earlier today that blew my mind, and yet; It really shouldn’t have. In just a few short weeks, we will have hit the halfway point of 2024. Is it me or is someone hitting the fast forward button on our year? Here’s a philosophy that has served me well; “Bad years don’t … continue reading »

I’ve put together a special, 2 session, on-demand course, to help you get more of your deals across the finish line! Session I (Prerecorded View Whenever You’d Like) *The one question you MUST ask the minute you set the appointment. *The Pre-Appointment Packet you need to get into your prospect’s hands BEFORE your meeting. *A template … continue reading »

Summer can be quite challenging for those of us in sales! I created a FREE worksheet to help you think out your options. I’ve designed the worksheet so you can work on it individually and/or as a team in your next sales meeting. Please CLICK HERE to download your FREE worksheet. Enjoy! Your Competitor Doesn’t Want You To Read … continue reading »

There’s a simple way to get a prospect’s direct direct phone and/or cell number, and; It’s been hiding in plain sight! Ready? Send them an email this weekend and no later than Tuesday at 6:00 am. Yep, I’m telling you to send an email while we’re knee-deep in a holiday weekend here in the U.S.! … continue reading »

There’s something that ruins your prospecting efforts and it’s so subtle, it usually goes undetected! “Backing yourself into a corner” is an idiom that means to put yourself in a difficult situation where you have no good way out. Sometimes we inadvertently do this in our cold calls and emails.  Here’s where it happens; Someone … continue reading »

Here’s something so simple to do and it never fails to make you more valuable to prospects and clients. Ready? Do a job search! Wait, what? Yep, do a job search with the title of the typical buyer of your solution. Take a good look at the responsibilities and the expectations. It will serve as … continue reading »