Sales Messaging Made Simple

Posted October 14, 2019

Mark your calendar for Wednesday, October 23rd, at 11:30 am EST! That’s when we’re going to be discussing how you can get the attention of a decision maker who; Has WAAAAAAAY Too Many Distractions! Here’s what we’re going to discuss; How To Automate Your Research WITHOUT Clogging Your Inbox With Google Alerts. A 4 Step … continue reading »

The Sales Messaging Power Pack

Posted October 13, 2019

“How do I get a decision maker’s attention?” That’s the question that I’m asked most often as a sales coach. The question even gets more specific to include; How do I get a decision maker’s attention via phone? Via email? LinkedIn? Voicemail? This is such a huge challenge because so much of our messaging winds … continue reading »

Potential Clients And The Power Of Fridays

Posted October 11, 2019

I can’t even begin to tell you how many sales reps write off Fridays when it comes to prospecting. For some, it’s because they feel decision makers either AREN’T available or DON’T want to hear from sales reps. As far as decision makers not being available, that usually isn’t the case until you hit about … continue reading »

11 Ways To Improve Your Selling Skills In The Fourth Quarter

Posted October 11, 2019

If you’re thinking about going it alone in the fourth quarter; Think again! Here are 11 resources to help you finish STRONG; Would you like a backstage pass to my Sales Rock Star Academy? Click HERE. How about 50 email templates that get opened, read, and responded to? Click HERE. Want to get your Dream Client’s ATTENTION? Click … continue reading »

Your Potential Clients Don’t Care About YOUR Preferred Way To Prospect

Posted October 10, 2019

Whenever I train groups of sales people, I ask a simple question. “How do you typically approach a potential client?“ The responses include things like; “I prefer the phone.” “I prefer email.” “I prefer LinkedIn” Etc, etc! The problem with those responses lies in the; “I prefer” part because; Your potential client DOESN’T care about … continue reading »

Prospecting MORE Effectively

Posted October 9, 2019

Most sales reps weren’t properly trained to prospect properly. They know they’re supposed to research but don’t know WHAT they should be looking for.There are also those who spend either no time researching or way too much time. There are those who don’t know how to warm up their calls by leveraging additional forms of … continue reading »

Everyone Wants To Be The “Google Hero”

Posted October 8, 2019

How many times have you been chatting with friends, family, coworkers when some trivial thing comes up that no one knows the answer to. When I say “trivial” I mean things like; “What was the name of that actress in ___________?” “What was the name of that band that played ____________?” What usually happens next … continue reading »

A BETTER Approach To The Typical “Breakup” Style Sales Email!

Posted October 6, 2019

“Breakup” style emails are the virtual equivalent of “wasting your breath”, for several reasons. In this week’s episode of The Sales Playbook Podcast, I’m going to share WHY this approach sucks, and; A MORE effective type of email you should be using instead! Right click here to download this episode or simply click on the … continue reading »

Paul Castain
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