My 50 Best Cold Email Templates

Posted November 16, 2018

From The Desk of Paul Castain In A Sales Cubicle Near You Dear Friends, I have some horrible news for you and I suspect it won’t shock you one bit! That email you’re about to send is pretty much doomed! Why? Between the sheer amount of amount of emails being sent and received each day … continue reading »

Getting Peppered With Phone Objections Sucks!

Posted November 16, 2018

Next to email, the phone is easily the noisiest channel when it comes to reaching out to a potential client! And since those potential clients are overwhelmed with the high volume of calls; They have assistants filtering them, voicemails stopping them, and if you’re lucky enough to get through; You’re dealing with a person who … continue reading »

No Fluff Just Actionable Tips and Tactics (Please Read ASAP)

Posted November 15, 2018

I’m not a fan of philosophical sales tips that have zero ACTIONABLE components! Can’t say that I’m a fan of “cutesy”, “rah/rah” fluff that has zero ACTIONABLE components either! That’s why you won’t find them on this blog and; You’ll NEVER Find That Crap In My Webinars! Seriously, there’s nothing worse than investing time (and … continue reading »

The One Question That Can Dramatically Reduce Objections

Posted November 15, 2018

I have a riddle for you . . . Who DOESN’T have 23 minutes, 15 seconds to get back on task? Answer . . . That person you’re about to cold call! According to a University of California Irvine, 23 minutes, 15 seconds, is the average amount of time, it takes for a person to get back … continue reading »

Procrastinating?

Posted November 14, 2018

I have a question for you and I want you to be honest; Do you procrastinate when it comes to making cold calls? Did you ever stop to think about why? Is it a confidence thing? Is it that you aren’t very good at making them? Can I make a suggestion? Stop procrastinating when it … continue reading »

You’ll Need A Nicer “But” If You’re Going To Cold Call!

Posted November 14, 2018

So, if you’ve been living on planet earth for the bulk of your life, you’ve probably heard the one about . . . “Don’t say ‘but’ because it negates everything that you said before it” I actually think the late Ned Stark said it best when he said; Everything before the word ‘But’ is horsesh*t! … continue reading »

The Brutal Truth About Cold Calls

Posted November 13, 2018

I think many of you are getting the wrong message when it comes to cold calls and; It’s hurting your overall sales efforts! First, you have all these reports like the one from Leap Job that tell us that 98% of our cold calls are ineffective. Then you have the folks at LinkedIn chiming in … continue reading »

How To Create A Phone Objection Without Really Trying

Posted November 13, 2018

When it comes to phone objections, MOST (if not all) of the discussion seems to be around what to say or how to respond. Instead, let’s take a look at the things that will actually; Provoke the person on the other end of the phone to push back and object! In this week’s episode of … continue reading »

4 Ways To Strengthen Your Phone Objections Muscles

Posted November 12, 2018

In an ideal world, you and I would call a potential client and they would gladly agree to meet with us. In the REAL world, potential clients utilize stalls (“Call me back next month” “Send me your info” etc) as well as objections. Here are 4 ways to get better at AVOIDING objections as well … continue reading »

Paul Castain
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