The Shock and Awe Prospecting Tactic

Posted December 10, 2017

Owning a business for the last 7 years has taught me that 99.9% of the sales reps who try to contact me; Sound the same and; Approach me the same way! In this week’s free sales lesson I offer a really cool tactic I ripped off from Dan Kennedy. I share several examples of how … continue reading »

50 Totally Random Ways To ROCK The Holiday Season

Posted December 10, 2017

I created this list of things to embrace during the holiday season with the goal of bringing you a smile and; A dose of perspective! Sometimes we forget some some really important things . . . Today, our goal is to recapture them! Please pass this along and let’s spread a little holiday cheer! Any who … continue reading »

How To Generate MORE Responses From A Sales Email

Posted December 8, 2017

I think all of us wish that the people we approach would respond to us. Here’s a really simple way to increase your responses when you send a sales email. Before I share it, lets make a pinkie promise that you won’t dismiss it because of its simplicity. Ready? Ask a question at the end … continue reading »

Setting Your Goals For 2018? Make Sure You Include This!

Posted December 8, 2017

I’ll never forget the moment when it hit me like a ton of bricks; I was setting all kinds of goals but; Forgetting to include the things that mattered most to me; The things that brought me joy! So I grabbed a cup of coffee, lit a nice cigar (outside of course or I’d face … continue reading »

How To Get A Prospect’s Attention With Snail Mail

Posted December 7, 2017

Houston, we have a problem! Most sales reps think of snail mail for one thing, and one thing only; “Thank you” cards/notes! While I can’t disagree with the importance of sending a “Thank you” card, we’re neglecting several other ways we can (and should) be using snail mail to complement our other sales efforts. I … continue reading »

Are You Different . . . Just Like Everyone Else?

Posted December 6, 2017

I can tell you that I’m a very different keynote speaker all day long but; If I don’t demonstrate that difference, the PERCEPTION is that; I’m just another “Me too” speaker. How about you . . . Is it possible that YOU’RE approaching, and nurturing potential clients, in a way that makes you seem like a “Me too” … continue reading »

The Little Bighorn Prospecting Tactic

Posted December 6, 2017

Do you remember that movie about Facebook called “The Social Network”? There was this scene depicting the early days of Facebook, where Mark Zuckerberg and Eduardo Saverin explain to Sean Parker, how they were getting so many people to sign up for Facebook. They would get universities on board within a geographical area and then reference … continue reading »

What’s Your Plan To Get In Front Of Potential Clients?

Posted December 5, 2017

I want you to really ponder a question (and answer it honestly) WHAT’S YOUR PLAN TO GET AN APPOINTMENT WITH POTENTIAL CLIENTS? For most sales reps, its “I just keep calling” The part they’re leaving off, is that they just keep calling, with the same message. I’m sure this won’t be news to you, but … continue reading »

Paul Castain
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