How I Rose From 60th To 12th (Out Of 375 Sales Reps Worldwide)

Posted March 26, 2017

In this episode of The Sales Playbook Podcast, I share how I completely turned everything around, after a devastating personal failure. And no, this ISN’T some motivational “Rah Rah” episode; I actually take you through SEVERAL specific tactics I used to climb the charts as a sales rep. This is an episode where you’re going … continue reading »

A Simple Test That ALL Sales Emails Need To Pass

Posted March 11, 2017

Most sales emails are littered with things  humans would never say in an actual conversation! You know, things like “full service” “one source” “end to end” and a whole variety of other used and abused sales speak. And sometimes we send emails that lack any personality, warmth, and sincerity which; Immediately turns off the recipient. Wanna know why? Because … continue reading »

5 Ways To Get Your Emails Opened, Read and Responded To

Posted March 10, 2017

Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals. For starters, the average person sends and receives 110 emails per day and that number dramatically increases at the C-Level! The average person is exposed to over 3,000 advertising messages a day. We consume 34 gigabytes (100,000 words) … continue reading »

The 3 Sentence Sales Email

Posted March 10, 2017

A few years ago, I came across a radical concept for emails. Daniel Pink was preaching about the effectiveness of a much shorter email. How short? 3 sentences! At the time, I thought it hard to convey anything meaningful in that short of a window, but then I opened my eyes. A 3 sentence email passes … continue reading »

That Email You’re About To Send Is Doomed!

Posted March 9, 2017

That Email You’re About To Send Is Screwed! Why? Between the amount of emails being sent and received each day (110 according to Radicatti Group) and the fact that the recipient is crazy busy, they’re going to make a split second decision. That means . . . Most emails will fail the test at the subject … continue reading »

That Email You're About To Send Is Doomed!

Posted March 9, 2017

That Email You’re About To Send Is Screwed! Why? Between the amount of emails being sent and received each day (110 according to Radicatti Group) and the fact that the recipient is crazy busy, they’re going to make a split second decision. That means . . . Most emails will fail the test at the subject … continue reading »

Taking Control Of Your Opportunities WITHOUT Being Controlling

Posted March 8, 2017

Deals that die often took a bullet much earlier in the sales process but; Sadly, many sales reps never realized it. Tomorrow, we’re going to be talking about how you can take BETTER CONTROL of your prospects; WITHOUT being some controlling, manipulative sleaze (how’s that for being blunt) We’re going to be talking about how … continue reading »

3 Ways To Be MORE Compelling Than Your Competitors

Posted March 8, 2017

Whether a prospect says it to your face, behind your back or simply thinks it, your offering is subject to . . . How is this better? What’s the difference between this and your competitor’s offering? What’s the difference between this and simply doing nothing? And perhaps even a “So what?” or three! Here are 3 … continue reading »

Paul Castain
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